National Sales Director - Peter Millar Licensing Co.

Job Summary

The Sales Director will serve as the primary point of contact for the licensing partnership between Paramount Brands and Peter Millar, support a team of green grass Peter Millar sales representatives across the United States, and oversee approximately 3 - 4 inside sales team members.

Location

Remote, US Based (20% travel, domestic)

What You’ll Be Doing

• Strategic Channel Leadership and P&L Ownership: Oversee strategic vision for the Peter Millar Licensing Co. channel, managing the full P&L and reporting responsibilities. Lead monthly variance reviews and annual forecasts, providing actionable insights and presenting performance updates to senior leadership.

• Drive Revenue Growth and Sales Leadership: Lead sales strategy for the Peter Millar Licensing Co. channel, supporting an independent Peter Millar sales team and overseeing the inside sales team; set and achieve KPIs while increasing market share through channel distribution.

• Facilitate Pricing Strategy: Implement long-term pricing strategies that align with market trends, brand positioning, and margin goals.

• Lead Product, Marketing, and Production Initiatives: Oversee seasonal catalog development in coordination with marketing; ensure timely salesman sample production and delivery; collaborate with sourcing, product design, and production teams to develop new products that meet brand and market needs.

• Serve as Key Partnership Liaison: Act as the primary corporate liaison to Peter Millar and major accounts; facilitate and negotiate key partnerships and sponsorships for licensed goods.

• Maintain strong communication channels between Imperial and Peter Millar corporate teams.

• Strategic Sales Leadership (Sales Enablement & Commercial Excellence): Leverage CRM, sales enablement, and analytics tools to drive pipeline visibility, improve forecasting accuracy, and accelerate revenue growth across key channels and accounts.

• Develop and execute around a comprehensive go-to-market strategy that aligns market opportunities, customer insights, product positioning, and business objectives to drive sustainable growth.

• Collaborate with multi-line rep agencies to drive sales performance and market penetration through data-driven insights, strategic account planning, and clear performance metrics.

• Partner cross-functionally with marketing, operations, and product teams to optimize commercial strategies, enhance customer engagement, and improve overall sales effectiveness.

• Execute Operational Planning: Manage daily operations to ensure short-term sales goals are met while planning for long-term business growth. Partner closely with Paramount Brand’s finance, marketing, and operations leaders to align channel objectives with broader company strategy.

• Apply Data-Driven Insights: Use a highly data-centric and analytical approach to interpret sales and operational data, identify opportunities, solve problems, and drive informed, strategic decision-making.

• Deliver Engaging Presentations: Create and present polished sales presentations for customer meetings and sales conferences, effectively telling a compelling brand story and influencing internal and external stakeholders.

• Event Execution: Lead event-driven sales initiatives including onsite merchandise tent offerings, brand activations, and customer experiences to drive revenue and strengthen client relationships.

• Market Intelligence: Continuously monitor competitor activity, customer feedback, and broader market trends to inform product, pricing, and channel strategies.

Qualifications

• Bachelor’s Degree required.
• Proven success leading sales teams, setting KPIs, and driving revenue growth in the golf and/or premium apparel industry.
• Previous experience managing a full P&L, including forecasting, budgeting, and using performance data to guide strategy and improve results.
• Deep understanding of golf culture, particularly the private club sector, paired with familiarity and enthusiasm for the Peter Millar brand.
• Strong business mindset: comfortable digging into numbers, identifying trends, and turning data into clear, actionable insights.
• Experience working cross-functionally with partners in finance, sourcing, product design, and marketing to hit shared goals and improve efficiency.
• Strong understanding of product customization and decoration processes, including logo design, vector file setup, and various decoration application techniques.
• Skilled oral and written communicator who can inspire confidence, build relationships, influence teams, and engage audiences with a compelling brand story.
• Organized, adaptable, and effective at managing multiple priorities under pressure.
• Highly data-centric and analytical, with advanced Microsoft Excel skills and proficiency in PowerPoint/Keynote, Microsoft Office Suite and order entry systems.
• Collaborative, forward-thinking leader who embodies Paramount Brands’ commitment to quality, responsiveness, and continuous improvement.

Benefits

• Free Hats
• Competitive base salary + performance-based bonus
• Health, dental, and vision insurance
• Retail retirement plan (401k)
• Paid time off and holidays
• Travel and expense reimbursement