National Account Manager I
About the Role
Hillman is seeking a high-performing National Account Manager I to lead and grow key customer relationships within the Farm & Home and Hardware channels. This role is ideal for a results-driven sales professional with deep experience managing large retail accounts, leveraging data-driven insights, and developing long-term growth strategies. This role will require frequent travel to cover the entire Midwest.
What You'll Do
- Strategic Account Leadership
- Partner with the Director of National Accounts to develop sales forecasts, annual sales plans, and account-specific growth strategies
- Create and execute strategic business plans that deliver profitable sales growth and achieve revenue objectives
- Develop annual and multi-year sales strategies to drive organic growth and expand market share
- Identify and secure new business opportunities within assigned national accounts
- Category Management & Data Analytics
- Utilize customer POS, inventory, and market data to identify opportunities and optimize category performance
- Conduct quarterly business reviews with customers, leveraging analytics to drive assortment decisions, SKU optimization, and new product introductions
- Perform annual business reviews and line reviews to support long-term category growth and profitability
- Apply fact-based selling techniques to influence customer decisions and strengthen partnerships
- Customer Relationship Management
- Serve as the primary strategic contact for assigned national accounts
- Collaborate with customers and internal teams to develop and execute successful merchandising programs and account initiatives
- Lead new program implementations and act as the key liaison during account rollouts
- Build and maintain strong relationships with customer decision-makers and cross-functional stakeholders
- Team Leadership & Cross-Functional Collaboration
- Coach, mentor, and develop direct reports while fostering a high-performance sales culture
- Partner closely with Field Service, Marketing, Operations, and Supply Chain teams to ensure flawless execution
- Support the development and maintenance of account procedures and best practices
- Provide ongoing communication, training, and feedback to team members to drive engagement and performance
- Marketing & Industry Engagement
- Collaborate with Marketing to develop promotional programs, planograms, and category growth initiatives
- Coordinate logistics and execution for special events, store openings, and store transitions
- Represent Hillman at industry trade shows, customer meetings, and conventions
- Travel
- Travel throughout Central/Midwest US as required to support customer relationships, business reviews, field visits, and industry events
Required Qualifications
- Bachelor's degree required
- 5+ years of sales, account management, or category management experience within the Consumer Products industry
- Experience managing large retail or national accounts
- Demonstrated success achieving sales growth, profit objectives, and strategic business goals
- Strong analytical skills with the ability to interpret customer data and translate insights into action
- Advanced proficiency in Microsoft Excel and PowerPoint
- Exceptional communication, presentation, and relationship-building skills
Preferred Qualifications
- Experience working with Farm & Home retail customers, including organizations such as Bomgaars, Fleet Farm, Runnings, Blain's Farm & Fleet, Atwoods, Big R, and similar retailers
- Experience in the hardware, farm supply, or hardlines categories
- Strong knowledge of fasteners, rope, chain, wire products, and related hardware assortments
- Experience conducting category reviews, assortment planning, and retail merchandising initiatives
- Familiarity with vendor-managed inventory, field service programs, and retail execution strategies
Key Competencies
- Strategic Selling
- Category Management
- Fact-Based Selling & Analytics
- Customer Relationship Management
- Consultative Sales Approach
- Leadership & Team Development
- Collaboration & Cross-Functional Partnership
- Presentation & Communication Skills
- Entrepreneurial Mindset
- Results Orientation
- Business Acumen
Why Join Hillman
At Hillman, you'll have the opportunity to influence some of the industry's most important retail partnerships while helping shape the future of hardware and farm & home merchandising programs. If you're passionate about growing strategic accounts, utilizing data to drive results, and bringing innovative category solutions to customers, we'd love to hear from you.