National Account Manager I

What You'll Do

• Partner with the Director of National Accounts to develop sales forecasts, annual sales plans, and account-specific growth strategies.
• Create and execute strategic business plans that deliver profitable sales growth and achieve revenue objectives.
• Develop annual and multi-year sales strategies to drive organic growth and expand market share.
• Identify and secure new business opportunities within assigned national accounts.
• Utilize customer POS, inventory, and market data to identify opportunities and optimize category performance.
• Conduct quarterly business reviews with customers, leveraging analytics to drive assortment decisions, SKU optimization, and new product introductions.
• Perform annual business reviews and line reviews to support long-term category growth and profitability.
• Apply fact-based selling techniques to influence customer decisions and strengthen partnerships.
• Serve as the primary strategic contact for assigned national accounts.
• Collaborate with customers and internal teams to develop and execute successful merchandising programs and account initiatives.
• Lead new program implementations and act as the key liaison during account rollouts.
• Build and maintain strong relationships with customer decision-makers and cross-functional stakeholders.
• Coach, mentor, and develop direct reports while fostering a high-performance sales culture.
• Partner closely with Field Service, Marketing, Operations, and Supply Chain teams to ensure flawless execution.
• Support the development and maintenance of account procedures and best practices.
• Provide ongoing communication, training, and feedback to team members to drive engagement and performance.
• Collaborate with Marketing to develop promotional programs, planograms, and category growth initiatives.
• Coordinate logistics and execution for special events, store openings, and store transitions.
• Represent Hillman at industry trade shows, customer meetings, and conventions.

Required Qualifications

• Bachelor's degree required.
• 5+ years of sales, account management, or category management experience within the Consumer Products industry.
• Experience managing large retail or national accounts.
• Demonstrated success achieving sales growth, profit objectives, and strategic business goals.
• Strong analytical skills with the ability to interpret customer data and translate insights into action.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Exceptional communication, presentation, and relationship-building skills.

Preferred Qualifications

• Experience working with Farm & Home retail customers, including organizations such as Bomgaars, Fleet Farm, Runnings, Blain's Farm & Fleet, Atwoods, Big R, and similar retailers.
• Experience in the hardware, farm supply, or hardlines categories.
• Strong knowledge of fasteners, rope, chain, wire products, and related hardware assortments.
• Experience conducting category reviews, assortment planning, and retail merchandising initiatives.
• Familiarity with vendor-managed inventory, field service programs, and retail execution strategies.