Multifamily Marketing & Digital Coordinator

About the role

MountainCreek Properties Management is seeking a highly organized, proactive, and creative Multifamily Marketing & Digital Coordinator to support marketing initiatives across our growing portfolio of apartment communities. This position will be responsible for maintaining accurate digital marketing information, monitoring lead and advertising performance, supporting property teams, coordinating marketing initiatives, and helping ensure that our marketing efforts translate into qualified leads, tours, applications, and leases. The ideal candidate will combine marketing creativity, strong attention to detail, technology skills, data analysis and be an early adopter of AI in their daily tasks.

Success in this position means our property information is accurate, leads are reaching our teams, marketing dollars are being spent effectively, online reputation is actively managed, and management has clear reporting showing which marketing efforts are generating results. This individual should be proactive rather than reactive—identifying marketing issues, missed opportunities, and underperforming properties and recommending solutions before problems negatively impact occupancy. The use of AI should be an important tool in helping this person manage their daily tasks.

Responsibilities

• Manage/audit the quality and accuracy of property information on Apartments.com, Zillow, property websites, Google Business Profiles, and other advertising platforms.
• Ensure pricing, availability, specials, photos, floor plans, descriptions, amenities, and contact information are accurate.
• Troubleshoot website leads, contact forms, AppFolio guest cards, email routing, and other lead-delivery issues.
• Maintain current specials and concessions across all advertising platforms.
• Coordinate staged photography for apartment unit types and community amenities.
• Use property management software to monitor CRM activity, leads, tours, applications, leases, response times, and follow-up performance.
• Identify missed leads and marketing opportunities and work with Property Managers to improve performance and engage them in developing innovative and creative marketing plans.
• Track marketing spend, cost per lead (by property) and manage the budget for marketing campaigns.
• Develop and maintain a Weekly Marketing Scorecard showing key metrics such as occupancy, vacancies, notices, leads, tours, applications, leases, conversion rates, response times, Google ratings, current specials, and marketing concerns.
• Prepare monthly marketing reports identifying (i) what is working and current trends, (ii) where marketing dollars are being spent, (iii) ILS traffic and effectiveness and (iv) recommended changes for underperforming