Multi-Channel Marketing Director

Essential Duties & Responsibilities

• Oversee the development and optimization of external communications across email, social media, paid/earned channels, and external campaigns, ensuring a consistent brand voice across all touchpoints.
• Manage CNA’s end-to-end email marketing strategy, including audience segmentation, campaign design, content development, and performance optimization to increase engagement and conversion.
• Advance CNA’s social media strategy across paid, organic, and employee advocacy programs, driving increased visibility, engagement, and brand advocacy while enabling targeted business unit activation.
• Champion a culture of testing and iteration, building a structured A/B and multivariate testing cadence and striving to grow and continuously improve our channel strategy.
• Manage agency partners and vendor relationships to ensure scalable, high-quality, and cost-effective execution across external communications initiatives.

Analytics, Technology & Governance

• Own the toolset for email and social channels, serving as the internal subject matter expert and primary admin for Adobe Marketo Engage, Litmus, Zerobounce, Hootsuite, and LinkedIn Campaign Manager.
• Define KPIs and reporting frameworks for external communications, leveraging data and insights to continuously optimize performance and demonstrate impact across channels.
• Partner with Marketing Operations and Technology to maintain clean data flows between Marketo and the CRM (Salesforce preferred), ensuring contact record integrity and compliant data use.
• Leverage web analytics tools to track campaign attribution, landing page conversion, and multichannel touchpoint data.
• Evaluate and recommend new tools and technologies that improve workflow efficiency, personalization capabilities, or measurement maturity.

Skills, Knowledge & Abilities

• Deep understanding of email marketing regulatory landscape.
• Extensive hands-on experience with marketing automation platforms (e.g., Marketo), including segmentation, campaign management, and performance tracking.
• Deep expertise across paid, owned, and earned media, including social, email and digital channels within a B2B environment.
• Collaborate closely with business-facing marketers, creative leadership, and the external agency to integrate multichannel programs into broader campaign plans.
• Present channel strategy, performance results, and investment recommendations to senior marketing leaders and internal stakeholders.
• Experience establishing KPIs, analyzing performance metrics, and using insights to refine strategies and improve outcomes.
• Demonstrated success managing complex, cross-functional initiatives with multiple stakeholders, deadlines, and dependencies.
• Experience leading external partners to deliver high-quality, scalable outcomes while managing budgets effectively.

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, Journalism, Digital Marketing or related field/discipline or equivalent experience.
• 7–10 years of progressive B2B marketing experience, with at least 4 years owning email and/or social media strategy at a program or channel level.
• Property & Casualty insurance industry preferred but not required.

Qualifications

• Marketing Automation Certification (e.g. Marketo Certified Associate/Expert).
• Hands-on experience with a CRM platform, Salesforce preferred and a clear understanding of the Marketo-CRM data relationship.
• Demonstrated experience with Litmus or equivalent email testing/deliverability tools.
• Experience with Google Tag Manager for marketing tracking and attribution.

Benefits

CNA offers a comprehensive and competitive benefits package to help our employees – and their family members – achieve their physical, financial, emotional and social wellbeing goals. For a detailed look at CNA’s benefits, please visit cnabenefits.com.