Mortgage Marketing Manager

This role is a strategic position focused on adapting the latest trends in email marketing and social media to effectively market mortgage products, optimize performance, and drive conversion. The ideal candidate will demonstrate strong communication and diplomacy skills to guide, influence, and collaborate with colleagues across departments and external vendors. The role carries accountability for significant business results and authoritative advice on business operations, including staff management and resource allocation.

Responsibilities

• Lead and mentor a team of campaign managers, overseeing resource allocation and multi-project coordination to ensure seamless execution and on-time delivery of marketing initiatives.
• Develop and execute end-to-end strategy, content alignment, and execution of multi-campaign lead incubation email initiatives, collaborating with sales, Salesforce, and creative teams to deliver highly targeted messaging that engages leads and drives sales conversion.
• Own and manage the Volly vendor relationship and share ownership of HomeStory, coordinating with internal and external partners to ensure efficient platform support and campaign alignment.
• Partner with internal Salesforce teams and external partners to align platform capabilities with marketing objectives, optimizing data architecture and system integrations to maximize performance and personalization of automated email journeys.
• Navigate complex project roadblocks through proactive problem-solving and cross-departmental alignment, sourcing necessary resources and aligning competing priorities to accelerate campaign timelines.
• Develop key dashboards and communication plans to keep stakeholders aligned on project priorities and statuses, utilizing performance metrics to drive data-driven decisions, support team growth, and ensure strategic alignment.
• Manage Vendor/BAO responsibilities, including completing and approving the BAO Performance Scorecard, Relationship Risk Scorecard, CART, and Third Party Management requirements.
• Monitor the delivery of services in accordance with established SLAs, Citi Requirements for Suppliers, and applicable laws and regulations.
• Perform required Third Party oversight activities in line with the relationship risk profile, Aravo Inherent Risk Questionnaire (IRQ), TPM process guidance, and inputs from partner groups (e.g., completing timely third-party worker entitlement reviews and terminations, reviewing reports and contracts).
• Manage regulatory compliance for the email opt-out process, implementing rigorous control standards and process documentation to ensure continuous monitoring and compliance.
• Assess risk appropriately when making business decisions, demonstrating consideration for the firm’s reputation and safeguarding Citigroup, its clients, and assets by driving compliance with applicable laws, rules, and regulations, adhering to Policy, applying sound ethical judgment, and escalating, managing, and reporting control issues with transparency.

Requirements

• 10+ years of experience in marketing, with a focus on email and social media strategies.
• Excellent planning, forecasting, reporting, and analytical skills.
• Knowledge of industry standards to engage and drive conversion through email and social media.
• Successful budget management skills to maximize campaign strategy and success.
• Expertise in vendor management.

Qualifications

Bachelor’s degree required; Master’s degree preferred.

Pay

Full-time salary range: $134,960.00 - $202,440.00. In addition to salary, eligible employees may receive discretionary and formulaic incentive and retention awards.

Benefits

• Medical, dental, and vision coverage.
• 401(k) retirement plan.
• Life, accident, and disability insurance.
• Wellness programs.
• Paid time off, including vacation, sick leave, and holidays.

Schedule

Full time.