Middle PPC Specialist

About The Role

We’re looking for a mid-level PPC Specialist who confidently manages e-commerce accounts in Google Ads and is excited to work directly with English-speaking clients.

Must-have Skills

• Google Ads (the core of the job): 2–3+ years of hands-on work with Google Ads on performance projects;
• Performance Max and Shopping: launching from scratch, ramping up, ongoing optimization;
• Search: keyword research, account structure, negative keywords, bidding strategies;
• Remarketing and audience work;
• Product feeds: writing specs, QA, refining them for PMax/Shopping;
• Experience with budgets from $5,000/month per account.

E-commerce specifics

• Understanding of ROAS, CPA, CR, AOV and margin – and what to do when a metric drops;
• Work with large catalogs (10,000+ SKUs) and category-level structure;
• Seasonal planning: BFCM, holidays, promo periods.

• Analytics: GA4 at working level: building reports, analyzing conversion paths, checking that events fire correctly;
• Google Tag Manager: understanding how goals are set up and the ability to trace a data issue;
• Google Sheets / Excel: pivot tables, basic formulas, preparing a report on your own without an analyst;
• A/B testing of ads and creatives.

Communication

• English B1 (Intermediate) or higher, spoken: running calls and email threads with clients yourself;
• Writing ad copy in English;
• Explaining results to a client in plain language;
• Running 4–5 projects in parallel without daily micromanagement.

Nice to have

• Meta Ads – at least one project (lead gen or e-commerce);
• Experience with US / UK / EU markets;
• Data Studio – building dashboards for client reporting;
• AI tools (ChatGPT / Claude) for scripts, routine automation, report preparation;
• Microsoft Ads (Bing);
• Understanding of statistical significance in testing;
• TikTok Ads, LinkedIn Ads, Amazon Ads;
• Landing page optimization, basic UX understanding.

We Offer

• Paid vacation and sick leave;
• Managing your taxes and accounting;
• Career and professional growth opportunities;
• Optional benefits package that includes Health insurance, Gym membership, English courses, compensation of certification, courses, and training;

About Us

WiserBrand is an international digital solutions company that provides strategic consulting, advanced software development, eCommerce, digital marketing, customer support, automation, and AI-powered solutions for clients worldwide. With 10 years of experience and 70+ completed projects, we help businesses reduce costs, increase revenue, and grow through technology. At WiserBrand, we value responsibility, open communication, collaboration, continuous improvement, and a positive working environment where people can grow and make an impact.