PPC Specialist

Responsibilities

• Build highly targeted PPC campaigns (from scratch) across multiple channels.
• Manage multiple clients’ expectations, strategies, budgets, and conversions.
• Manage and maintain updates for large keyword lists.
• Have a clear understanding of clients’ conversion goals.
• Monitor performance based on goals, industry standards, and benchmarks.
• Daily management of multiple existing PPC accounts (bid adjustments, targeting updates, ad optimization, etc.).
• Perform research, analyze websites, document changes, and make decisions regarding optimization.
• Create monthly client reports.
• Attend weekly and monthly client calls to provide updates on campaign performance.
• Work closely with fellow team members to meet client goals.

Requirements

• At least 2 years experience creating and managing Google Ad campaigns (search and remarketing); Bing Ads management and Google Shopping experience is a plus.
• Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
• Advanced Excel skills.
• Familiarity with SEO and CRO best practices.

Skills

• Google Ads Certification.
• Bing Ads Certification.
• Google Analytics Certification.
• Experience managing paid Facebook and Twitter campaigns.
• Experience using WordPress.
• Experience with Google Shopping Campaigns.