PPC Specialist
Vital Design · Portsmouth, NH · 3 mo ago
$50k–$95k/yrVolunteer
Responsibilities
- Build highly targeted PPC campaigns (from scratch) across multiple channels.
- Manage multiple clients’ expectations, strategies, budgets, and conversions.
- Manage and maintain updates for large keyword lists.
- Have a clear understanding of clients’ conversion goals.
- Monitor performance based on goals, industry standards, and benchmarks.
- Daily management of multiple existing PPC accounts (bid adjustments, targeting updates, ad optimization, etc.).
- Perform research, analyze websites, document changes, and make decisions regarding optimization.
- Create monthly client reports.
- Attend weekly and monthly client calls to provide updates on campaign performance.
- Work closely with fellow team members to meet client goals.
Requirements
- At least 2 years experience creating and managing Google Ad campaigns (search and remarketing); Bing Ads management and Google Shopping experience is a plus.
- Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
- Advanced Excel skills.
- Familiarity with SEO and CRO best practices.
Skills
- Google Ads Certification.
- Bing Ads Certification.
- Google Analytics Certification.
- Experience managing paid Facebook and Twitter campaigns.
- Experience using WordPress.
- Experience with Google Shopping Campaigns.