PPC Specialist

About the role

We’re working with a growing, data-driven company looking to bring on a hands-on PPC Specialist who enjoys owning campaigns end-to-end and driving real, measurable results. This role focuses on building, optimizing, and scaling paid search efforts across platforms, with a strong emphasis on performance and continuous improvement.

Responsibilities

• Manage and optimize PPC campaigns (Google Ads, Bing Ads, etc.)
• Analyze performance data (CTR, CPA, ROI) and adjust campaigns
• Utilize Google Analytics or similar tools for detailed performance tracking
• Stay updated on industry trends and best practices for PPC management
• Collaborate with cross-functional teams to align campaign goals with business objectives

Requirements

• Experience managing PPC campaigns (Google Ads, Bing Ads, etc.)
• Strong understanding of keyword research, targeting, and optimization
• Ability to analyze performance data (CTR, CPA, ROI) and adjust campaigns
• Detail-oriented and comfortable managing multiple campaigns
• Hands-on role focused on execution, optimization, and performance across paid search channels

Qualifications

• Strong fit for someone who enjoys working in a data-driven environment with direct impact on results

Skills

• Proficiency in Google Ads and Bing Ads
• Excellent analytical skills
• Strong communication and collaboration skills

Benefits

• Hybrid work schedule
• Competitive compensation package
• Professional development opportunities

Pay

$90,000 annually

Schedule

Hybrid work schedule