Merchant Solutions Marketing Analyst
Fiserv · Alpharetta, GA · 3 days ago
Information TechnologyFull-time
About the role
The Marketing Analyst supports the Merchant Solutions marketing organization across Enterprise, Mid-Market, ISV, and ISO/Agent segments by executing marketing programs, coordinating cross-functional initiatives, and supporting both direct and partner-led go-to-market efforts.
Responsibilities
- Support the end-to-end execution, launch, and tracking of B2B marketing campaigns across Enterprise, Mid-Market, ISV, and ISO/Agent segments.
- Aid in the development and rollout of partner-facing marketing programs aimed at driving new partner acquisition, onboarding, and long-term ecosystem productivity.
- Coordinate partner-led and co-marketing initiatives delivered through partner networks to accelerate merchant acquisition, activation, and revenue growth.
- Own and maintain sales enablement platforms, ensuring that centralized content libraries, collateral, and product launch resources are up-to-date and accessible.
- Partner closely with segment leads, sales teams, agencies, and internal Centers of Excellence (COEs)—including creative, digital, PR, and events—to align and streamline marketing efforts.
- Help manage and distribute marketing assets, communications, and targeted content across multiple direct and partner-led channels.
- Track campaign milestones, manage project workflows, and coordinate timelines to ensure the timely and efficient delivery of all marketing materials.
- Support basic campaign tracking, performance reporting, and process optimization to measure effectiveness and improve program efficiency.
Requirements
- 2 to 5 years of experience in marketing, campaign coordination, marketing operations, or a related field.
- Experience supporting or executing marketing campaigns, partner programs, or demand generation initiatives.
- Familiarity with CRM, marketing automation, or sales enablement platforms such as Salesforce, Marketo, or similar tools.
- Strong organizational and project coordination skills with the ability to manage multiple workstreams.
- Strong attention to detail and follow-through.
- Effective communicator with the ability to support both internal teams and external partners.
Qualifications
- This role is not eligible to be performed in Colorado, California, District of Columbia, Hawaii, Illinois, Massachusetts, Maryland, Minnesota, New Jersey, New York, Nevada, Rhode Island, Vermont, Virginia, Maine or Washington.
- It is unlawful to discriminate against a prospective employee due to the individual's status as a veteran.