Menufy GTM Engineer

Key Responsibilities

• Thought Leadership on GTM Analytics: Develop AI workflows for advanced analytics and campaigns to give Menufy an outsized market advantage.
• GTM Stack Integration & Automation: Own technical integration between website, Google Ads, Meta Ads, and HubSpot. Partner with SalesOps for data handoffs. Architect event tracking for closed-loop attribution. Reduce stack fragmentation.
• AI-Powered ICP Discovery & Campaign Intelligence: Extract ICP signals from Salesforce and engineering data. Create look-alike audiences. Build 'self-healing' campaigns. Own A/B test architecture.
• Hyper-Personalized Restaurant Outreach: Automate prospect digital footprint audits. Generate personalized outreach messages. Deploy AI agents for autonomous conversations. Integrate into HubSpot.
• Revenue & Pipeline Analytics: Own GTM analytics layer (pipeline velocity, CAC, LTV:CAC). Run scenario models. Flag variance proactively.
• GTM Technology Roadmap & Vendor Evaluation: Maintain technology roadmap. Evaluate new tools with 30-day tests. Be subject-matter expert on emerging AI capabilities.

Requirements

• Must-Have (Non-Negotiable):
  • Hands-on GTM stack experience (built integrations between MarTech, CRM, and paid channels)
  • Experience working with SalesOps/RevOps to consume Salesforce data
  • Business analytics experience (FP&A, Data Science, Statistics)
  • AI-fluency (OpenAI, Anthropic, agents vs. completions)
• Must-Have (Additional):
  • 3-7 years in revenue-adjacent roles (marketing ops, growth marketing, paid media, lifecycle marketing)
  • Built automated audience pipelines to Google Ads or Meta Custom Audiences
  • Deep funnel analytics fluency
  • Proactive validation mindset for integrations
  • High-volume B2C/SMB experience
  • FP&A-adjacent thinking (CAC/LTV models, cohort analyses)
• Good-to-Have:
  • Background in management consulting or FP&A
  • Experience presenting to C-suite