MEDIA STRATEGIST (University of Hawaii - Sports Focused) - KHNL

Duties/Responsibilities

• Oversee deliverables of media sponsorships, spot advertising, and digital advertising tied to UH sports programming and related Hawaiʻi News Now inventory.
• Aid account executives with conducting client success meetings that retain and grow UH sponsor partnerships.
• Deliver on custom sponsorship programs that may include on-air, digital, and promotional/branding elements (as available), and clearly communicate campaign value and execution.
• Maintain excellent client relationships through proactive communication, campaign follow-up, and performance recaps (as available).
• Assist in the creation of proposals, media plans, and presentations that align UH sports opportunities with advertiser objectives.
• Collaborate with internal partners (sales leadership, marketing, digital, production, traffic, creative) to ensure campaigns are built and executed correctly.

Qualifications/Requirements

• 2+ years of B2B sales experience preferred; media sales and/or sports sponsorship sales strongly preferred.
• Strong communication, presentation, and negotiation skills.
• Ability to understand multi-platform solutions (broadcast + digital) and explain campaign strategy clearly.
• Highly organized with strong follow-through, attention to detail, and ability to manage multiple deadlines.
• Proficiency with Microsoft Office/Google Workspace; comfort using CRM tools.
• Familiarity with Hawaiʻi’s business community and key categories (tourism, retail, auto, financial, healthcare, telecom, etc.).
• Understanding of sports calendar-driven selling and seasonal pacing.