Media Planning & Operations Manager

Key Responsibilities

• Act as an expert in all Economist Impact commercial products to effectively guide the sales team to conceive media plans customized to each client.
• Completing RFP responses by submitting the information required by client/agency according to our recommendations and their evaluation criteria in a timely manner.
• This can include filling out agency spreadsheets with inventory, rates, targeting, product descriptions, flight information and creative specs.
• Once confirmed, ensure campaigns are correctly inputted and reserved within relevant delivery systems (including but not limited to Operative One, Google Ad Manager, DV360, Acast and Passendo) to prevent possible clashes and/or loss of revenue due to oversold/undersold inventory opportunities.
• Co-ordinate the booking and launch of social media amplification campaigns with the social planning and operations team.
• Once live, monitor all assigned campaigns for delivery and optimisation, with a focus on preventing revenue loss or slippage due to under-delivery.
• Provide Sales and/or partnership activation with campaign delivery results and benchmarks for end of campaign reporting/feedback.

Experience/Skills

• 3+ years of work experience within commercial digital media.
• A firm understanding of media and the advertising landscape (print, online, audio, video, apps, social).
• Experience in building media plans and working knowledge of media concepts, terminology and media math.
• Familiarity around KPIs, industry benchmarks, and how best to achieve those success metrics.
• Experience working with multiple ad serving technologies to deliver, optimize and reconcile digital campaigns.
• Demonstrated ability to prioritize and manage multiple time-sensitive requests.
• Effective time management and organizational skills, as well as strong attention to detail.
• Strong communication and interpersonal skills.

Systems Experience

• Google Ad Manager (Essential)
• G-suite tools (Essential)
• Excel (Essential)
• Operative One (Desired)
• Passendo (Desired)
• DV360 (Desired)
• Oracle Systems (Desired)
• PremiuM (Desired)

Pay

The expected base salary for this position is $75,500 - $88,500 base plus a performance related bonus. It is not typical for offers to be made at or near the top of the range. Rather, salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.

Schedule

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.