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Media Planning Manager

DAZN · New York, NY · 1 wk ago
HybridAdvertising$70k–$90k/yrFull-time

Why Join DAZN?

DAZN is transforming how fans consume live sport, delivering premium streaming experiences to millions across global markets. As we continue to expand our presence in North America, strategic and insight-led media planning is essential to driving brand growth, audience reach, and subscriber acquisition. Joining DAZN means stepping into a dynamic, fast-moving environment where your expertise shapes high-impact campaigns across some of the biggest moments in sport.

The Role

As a Senior Media Planning Manager, you will lead the end-to-end planning, management, and optimisation of integrated media campaigns. Partnering closely with Brand, Growth, Creative, Data, Product, and external media agencies, you will ensure DAZN’s campaigns deliver maximum reach, impact, and performance across channels including TV, digital, OOH, social, programmatic, and partnerships.

  • Developing annual and campaign-specific media strategies

  • Managing agency relationships

  • Overseeing investment recommendations

  • Ensuring plans are aligned with commercial objectives and market insights

  • Evaluating performance, refining targeting approaches, and delivering actionable recommendations to drive efficiency and effectiveness

What You'll Be Doing

  • Leading development and execution of integrated media strategies across all channels

  • Managing media agencies and ensuring best-in-class planning, buying, and optimisation

  • Overseeing campaign delivery across TV, digital, social, OOH, audio, and partnerships

  • Translating commercial goals, audience insights, and research into robust media plans

  • Managing budgets, investment allocation, forecasting, and pacing across campaigns

  • Reviewing campaign performance and delivering actionable insights to stakeholders

  • Developing measurement frameworks and supporting MMM, attribution, and uplift studies

  • Guiding creative teams on media-informed asset needs and format best practices

  • Collaborating with Brand, Growth, Product, and regional teams to align plans with business goals

  • Identifying strategic opportunities based on consumer behaviour, trends, and competitive analysis

  • Ensuring plans follow industry best practices and support continuous improvement

  • Presenting strategies, plans, and results clearly to senior leadership

  • Contributing to long-term media planning and brand-building strategies

What You'll Bring

  • Strong experience in media planning, strategy, or comms planning within a media agency or in-house team

  • Deep understanding of the North American media landscape and consumer behaviour

  • Cross-channel expertise across TV, digital, social, OOH, and programmatic

  • Strong analytical ability and experience with measurement, reporting, and effectiveness tools

  • Excellent stakeholder management and communication skills

  • Ability to manage high-volume, fast-paced campaigns with multiple priorities

  • Experience working with creative, research, and data teams to inform media approaches

  • Knowledge of subscription, streaming, entertainment, or sports industries (a plus)

  • A proactive, solution-oriented mindset with strong attention to detail

Benefits

Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability coverage, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan.

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