Media Planning and Buying (Digital Planning)_04

Responsibilities

• Creator Activation: Responsible for the strategic alignment and vetting of Influencers for specific Client campaigns
• Agregate submissions of Influencer personalities and maintain quality control
• Execute partnerships with influencers from post contract phase through campaign completion
• Manage content review process between influencer and account team
• Ensure metrics are collected and recaps are developed for all influencer campaigns and programs
• Track post completion for revenue recognition purposes
• Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity
• Help support the logistics (travel, shipping product, etc.) to Talent/Influencers for a specific campaign
• Participation in weekly team conference calls including calendar invite, room booking and taking and circulating meeting notes
• Influencer travel and coordination as required

Requirements

• In-depth understanding and mastery of Influencer marketing and an ability to match brand narratives with Creator-led storytelling
• Strong relationships with Influencer community
• Thorough understanding of the Influencer ad and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement
• Excellent relationship building with internal and external stakeholders
• Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view
• Highly analytical and creative mind in strong communication skills
• High levels of integrity, autonomy, and self-motivation
• Strong business acumen and the ability to make highly impactful decisions in a timely manner

Qualifications

• Bachelor’s degree (Marketing/Advertising/Communications preferred)
• 3-5 years of experience within Influencer and media environments
• Hands on experience managing Creators within Influencer campaigns and client management with blue-chip companies
• Detail-oriented and organized with the ability to multi-task and manage priorities
• Experience with Influencer platforms and tools