Media Planning and Buying (Planning)_04

Responsibilities

• Be a champion for the brands you support and continually strive to find innovative solutions that build the brand
• Provides oversight and training to junior team members.
• Provide excellent client service by being responsive, accountable and detail oriented
• Stays up to date on Industry and consumer trends, competitive activity, best practices and opportunities across channels.
• Studies demographic data and consumer profiles to identify desired target audiences
• Presents recommendations and educational materials to the client and internal team
• Integrates strategic planning philosophy into communication plan development
• Oversees the execution of and present media plans to clients
• Helps develop planning objectives and strategies that coincide with the client’s marketing direction
• Gauges media performance to determine the extent to which the original objectives and strategies are met
• Maintains budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
• Consistently utilize Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.

Requirements

• Strong Leadership and Management skills, with the ability to inspire and motivate a team.
• Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data.
• Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.
• Proficiency in Media Planning and buying tools and platforms.
• Strong understanding of Project Management Methodologies and process improvement techniques.
• Understanding of financial operations, Budget Management, Strategic Planning, and media activation.
• Exceptional narrative skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.

Qualifications

• Minimum of 3+ years of experience in media operations, preferably in an agency or media organization.
• Strong knowledge of media planning, buying, and optimization across various channels.
• Retail/eCommerce/entertainment experience
• Relevant post-secondary education, training, or equivalent experience