Media Planner

Responsibilities

• Develop and execute media plans (including but not limited to video, social, display, audio, email, print, out of home)
• Draft and issue RFPs to partners
• Vet vendor proposals, lead vendor Q&A, negotiate online media placement and pricing with vendors
• Assist with development of client presentation materials and presenting to clients
• Create, send, and maintain vendor insertion orders / contracts
• Create and maintain creative spec sheets; liaise with creative agency as needed
• Code (UTMs), upload, and traffic campaigns
• Deliver on reporting needs, including but not limited to data compilation and QA and data analysis and insight development
• Optimize media placements – recommend strategic and tactical changes to maximize campaign performance
• Manage media budgets including client and publisher invoicing, monthly and annual billing reconciliation, and building campaigns in Mediaocean/Prisma
• Develop POVs on emerging media opportunities and trends
• Maintain media publisher relationships and seek out new media opportunities
• Research and compile competitive and media landscape data
• Train Assistant Media Planners

Qualifications

• BS/BA required; Marketing/Advertising concentration preferred
• Minimum one year of digital media planning experience required
• Genuine interest in advertising and the health and wellness industry
• Strong knowledge of activating digital media campaigns (e.g., trafficking, optimizations, pacing, building media plans, and billing)
• Experience drafting and issuing RFPs, leading Q&A, and negotiating with vendors
• Experience working within media and research tools, including Mediaocean/Prisma, Google Campaign Manager (GCM), comScore, Kantar, Google Analytics, etc.
• Strong understanding of Microsoft tools (Excel, including pivot tables, Power Point, Outlook)
• Pharmaceutical or Health/Wellness experience a plus

Skills & Competencies

• Demonstrates leadership skills, takes initiative, is proactive and self-motivated
• Client service oriented
• Strong interpersonal skills and team-player attitude
• Strong problem-solving and critical thinking skills
• Strong math skills
• Strong communication skills, verbal & written
• Excellent organizational and time management capabilities
• Strict attention to detail, accuracy, and deadlines
• Committed to working in a diverse and inclusive environment and upholding GTO's mission, vision, and values

Pay

$60,000 - $70,000