Media Planner

Agency

Carmichael Lynch

Job Function

Media

Job Subfunction

Media Planning and Buying

About the role

The Media Planner is responsible for developing and managing the implementation of Media plans. This role is also responsible for the administration, financial management, reporting and optimization recommendations/implementation. Other responsibilities include development of POVs based on media valuation, budget tracking and management, and maintaining good vendor relationships. In addition, this role is responsible to support business improvement by meeting personal and departmental goals and objectives timely and effectively.

Areas Of Focus

• Disciplined Business Thinker
• Detail-driven, striving for flawless accuracy in everything
• Demonstrates thorough understanding of department, agency, and client business
• Understands client objectives, resources, and pros/cons of approaches to address them
• Fulfills role on team seamlessly, moving work through the system swiftly
• Demonstrates initiative to learn business planning from supervisors
• Media Curiosity
• Takes initiative to stay abreast of industry change
• Proactively seeks guidance to learn from supervisors and peers
• Demonstrates understanding of consumer and media's role in communications
• Strives to master media concepts, application, and Media philosophy
• Seeks to continually improve client results through optimization of efforts
• Demonstrates initiative to learn systems and resources of department and agency
• Team Player
• Effectively manages internal relationships in and across departments
• Effectively manages a team to ensure work is high quality and on time
• Develops positive working relationships with outside vendors
• Maintains a professional, can-do attitude at all times
• Demonstrates initiative and ability to lead projects
• Fosters trust among supervisors and ability to take on more responsibility

Qualifications/Traits

• Education: A bachelor’s degree in a related field.
• Skills And Experience:
• A minimum of 1-2 years of media planning or related experience
• Exposure to planning all media channels, both nationally and locally, is preferred.
• Good at math.
• Data driven or programmatic media experience, a plus.
• Exposure and experience with core planning tools and systems.
• Experience delivering programs from hypothetical to real world execution, is a plus.
• Strong negotiation skills.
• Cross-platform experience with media partners, is a plus.

Pay

The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.

$52,000.00 - $60,000.00 annually