Media Planner

About the role

Mile Marker is hiring a full time Digital Media Planner with 1-3 years of experience to plan and manage digital media campaigns. We're looking for an individual who is proficient in analyzing media campaign performance and will provide strategic insights and campaign optimizations. The candidate must demonstrate a strong attention to detail, have excellent organization skills, be proficient in Excel, and understand optimization through A/B testing.

Qualifications

• Bachelor degree in related field or equivalent work experience
• 2-3 years’ experience in a digital media planning/buying position at an agency
• 1+ years with account / client services and/or project management responsibilities
• Digital technical experience (GA4, Google Ads, Google Campaign Manager and Looker/Data Studio as well as Affiliates, trafficking and tagging QA)
• Hands-on experience with media channels including Digital Display, Digital Video, Paid Social, Programmatic
• Experience optimizing campaigns for conversion-focused KPIs, including ROAS, ROI, CPA, etc. a plus
• PREFERRED: Working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
• Experience analyzing data and market research, including analyzing both raw and refined data sets
• Ability to organize and prioritize work and deliver with a sense of urgency
• Ability to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasks
• Ability to work autonomously yet seek counsel when necessary
• Excellent communication and time management skills
• Strong ability to juggle multiple tasks while maintaining extraordinary attention to detail
• Proven ability to develop and maintain strong professional relationships with colleagues and vendors
• Required PC proficiency as well as proficient to advanced skills with Microsoft Excel and PowerPoint and/or Google Sheets/Slides

Pay Range

$60,000 - $68,000 per year (Hybrid)

Schedule

Hybrid (New York, New York, US)