Media Planner

Responsibilities

• Confers with senior Media team members, Strategy, Account Management, and/or Clients to establish media objectives and strategies for advertising campaigns.
• Utilizes media research tools and resources to influence strategic client recommendations, including but not limited to demographic data, reach & frequency, audience composition & coverage, and marketplace trends.
• Develops digital Requests for Proposals, fields any vendor questions surrounding the RFP, evaluates returned proposals, and forms a final recommendation.
• Confers and negotiates with media representatives to determine optimum use of budgeted funds to achieve marketing and sales objectives.
• Develops and maintains media plans and related documentation, including approvals, and supports the management of media budgets.
• Presents media plans to senior Media team members, Strategy, Account Management, and/or Client for approval and makes adjustments as necessary.
• Daily management of the media product, including meetings and communicating approved plans to Media Buyers.
• Provides measurement reporting with the necessary information, based on a documented framework, to analyze results against defined campaign metrics (e.g., performance & analytics reports, buy summaries, etc.).
• Facilitates client billing, coordinating across departments to ensure accurate, timely, and comprehensive invoicing.
• Responsible for the ongoing support and mentorship of those more junior on daily tasks in order to grow the Assistant’s knowledge base and expand individual management skills.

Qualifications

• Ability to analyze complex data, including but not limited to audiences, market & sales, media mix, and competitive reporting, all to assist in formulating actionable offline and digital plans.
• Up-to-date knowledge of the media landscape (digital and traditional) and marketing concepts, best practices, and the media planning and buying process across digital and traditional media.
• Experience with 3rd party ad server (CM360 preferred).
• Solid understanding of media performance metrics across marketing funnel.
• Passionate and articulate, and can craft a compelling case/recommendation and present it to the client.
• Capacity to see the bigger picture across all marketing touch points, e.g., TV, Display, Mobile, Search, Social.
• Minimum of 2-3 years online & offline media planning experience.
• Bachelor's degree, preferably in advertising, marketing or related program.
• Excellent negotiation and communication skills.
• Strong mathematic & analytical skills.
• Effective time management and organizational skills, as well as strong attention to detail.
• Ability to work well in a team structure and function as a leader when necessary.
• Working knowledge of media research tools and software such as comScore, cross-tabulation software (MRI, Simmons, etc.), MediaTools/Guideline, MediaOcean/MBOX/Spectra, competitive software (Kantar/Media or Nielsen AdIntel), Reach/Frequency estimators.
• Proficiency in Microsoft Suite (Excel, PowerPoint) and Google tools (Sheets, Slides); Mac & Keynote skills helpful.
• Ability to thrive in a hybrid work environment, demonstrating strong self-motivation, autonomy, and resourcefulness.