Media Planner

Description

The Media team at Fingerpaint Marketing is responsible for developing comprehensive omnichannel media campaigns to meet client goals. This includes media channel strategy, tactical recommendations, including RFP development, and projections analyses to determine spend by channel and by tactic.

• Gathers target audience insights from research tools and media partner insights, including consumption habits, channel preference, etc.
• Collaborates with account, strategy, and creative teams to ensure that media strategies are properly integrated within larger marketing programs and creative executions.

Duties And Responsibilities

• Understands media goals, objectives, and strategies for ad campaigns
• Understands the brands, media channels, and competitive landscape
• Begins to own specific media projects by being responsible for on-time deliverables on-budget campaigns, and quality assurance of all ad placements in market
• QA's all deliverables developed by associate, including MBA/flowchart, memo, management of planning and buying tools, creative needs, nomenclature, and trafficking request form
• Develops reporting insights, assists in performance campaign analysis, and identifies optimization opportunities
• Sets up and manages media buying tools, creative needs, nomenclature, and trafficking request form
• Shares partner updates and relevant industry news with the team to facilitate discussion
• Develops expertise in cross-channel media tools (eg, Comscore @ plan, SRDS, DoubleClick, etc)

Job Requirements

• 2-3+ years relevant experience and/or Bachelor’s degree in digital marketing, marketing, business, or related field preferred
• Understanding of digital marketing and/or media landscape
• Competency in media math, financial terminology, and media buying terms and conditions
• Experience with cross-channel media tools (eg, Comscore @ plan, SRDS, DoubleClick, etc)
• Strong organizational skills and attention to detail
• Able to multitask in a fast-paced environment
• Familiarity with MediaOcean buying platform
• Team player willing to build relationships across internal counterparts (such as digital strategy, account, PM, etc.) as well as with outside vendors