Media Planner

About the role

The Media Planner will lead the planning, execution, and optimization of digital media campaigns across both political and commercial clients. They will manage full-funnel campaigns across programmatic, video, and social platforms, analyzing performance using platform data, internal insights, and reporting and measurement tools.

Responsibilities

• Develop and lead the strategy, targeting, execution, and performance measurement of digital media campaigns for both political and commercial clients
• Manage and optimize large-scale paid media campaigns across display, video, OTT/CTV, and search channels using a variety of ad tech platforms and ad servers like The Trade Desk, StackAdapt, DCM, Google, Meta, etc.
• Oversee full-funnel campaign tracking and conduct A/B testing to optimize performance
• Analyze campaign performance through data from ad platforms, internal insights, and reporting and measurement tools
• Stay up to date with evolving digital media trends, tools, and technologies by developing and nurturing strategic partnerships with media vendors
• Communicate clearly and effectively through well-crafted writing, presentations, and attention to detail
• Collaborate closely with the Media team to ensure accurate campaign execution, including UTM tagging and naming conventions

Qualifications

• Hands-on experience with ad servers, DSPs, and social buying platforms such as DCM, The Trade Desk, StackAdapt, etc.
• Third-party reporting and measurement tools experience
• Proven experience managing multiple complex digital campaigns with varied KPIs across multiple platforms
• Strong ability to assess, prioritize, and manage workload efficiently
• Adaptable and comfortable handling evolving responsibilities and last-minute changes
• Communicate clearly and effectively through well-crafted writing, presentations, and exceptional attention to detail

What Will Put You Ahead

• Background in developing digital media strategies for political, advocacy, or issue-based campaigns
• Experience building cross-platform dashboards that incorporate data from various ad tech platforms
• Ability to translate measurement findings into clear, strategic media optimizations
• Familiarity with brand lift, search lift, and audience impact studies, and how to apply them to digital campaigns
• Deep understanding of limitations and nuances in measurement across walled gardens (e.g. Meta and Google)
• Experience with ad ops workflows including trafficking, QA, tagging, and troubleshooting delivery issues across DSPs and social platforms