Media Planner

We are Heartbeat, the Challenger Agency in healthcare marketing & advertising. We dedicate ourselves, every day, to tearing down the status quo and ensuring our clients' brands are impossible to ignore. If you’re interested in overturning traditional thinking and opening the eyes of HCPs & Consumers alike to new healthcare options, you might be our next Media Planner.

About the role

Across 2-3 years of experience, you’ve built a strong foundation in Media Planning. This role is ideal for someone who thrives in a dynamic environment and is eager to grow their career in healthcare marketing.

Responsibilities

• Make creative suggestions and provide input throughout campaign creation and ongoing optimization.
• Present ideas and gain consensus and support from the team.
• Bring a high level of energy and initiative to explore, conceptualize, and implement new processes and workflows.
• Work independently while contributing to team goals.

Requirements

• Media planning experience across multiple channels.
• Working knowledge of 3rd party software, specifically DoubleClick, MRI, and the Nielsen suite.
• Understanding of CPM, CPC, CPA, and CPL buying models.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience working with pharma clients preferred.

Skills

• Knowledge of the terminology and mechanics of the advertising industry.
• Strong negotiation skills.
• Strong organizational skills and the ability to multi-task in a fast-paced environment.
• Superior communication skills.

About Heartbeat

Heartbeat is the healthcare marketing & advertising Challenger Agency, headquartered in NYC and powered by ~300 smart people all over the US. We’ve been named “Best Place to Work” by AdAge and MM+M eight times, celebrated as a “Diversity & Inclusion Champion” by MedAdNews, and heralded as an iconoclastic creative community for more than a quarter century.

We care about three big things:

• Ensuring our Client Brands are Impossible to Ignore: We take on brands intent on breaking through entrenched habits, reaching audiences others struggle to move, and standing apart in crowded markets. Every challenge and decision is an opportunity to find blue water, invent new solutions, or create compelling creative that provokes and delights. Checking a box is not in our DNA.
• Standing as Challengers to the Status Quo: As sherpas and partners to marketers with big mountains to climb, we relentlessly deliver on our core values: ambition, insight, invention, courage, and positive impact. This isn’t for everyone—it is definitely for us.
• Being the Best Place You’ll Ever Work: We’re the most diverse agency in healthcare, by design. Being the Challenger Agency means outside perspectives and new thinking aren’t niceties—they’re necessities. We foster that with compassion, curiosity, and a healthy dose of comic relief. Advertising can be hard, so we take every moment to celebrate.

About Publicis Health & Publicis Groupe

Heartbeat is a proud member of Publicis Health, one of the largest health communications networks in the world. Publicis Health is one of the four solutions hubs of Publicis Groupe, offering unparalleled global reach and resources.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent, enabling every person to grow and thrive. Our benefits package includes:

• Medical, dental, and vision coverage.
• Disability insurance.
• 401K retirement plan.
• Parental and family care leave.
• Family forming assistance.
• Tuition reimbursement.
• Flexible time off.

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.

Pay

Compensation range: USD $50,065.00 - USD $73,944.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.