Media Planner

About the role

CTP is looking for a Media Planner to join our team of talented, compassionate, and collaborative co-workers. Our fast-paced work environment thrives on creative solutions for our clients' most interesting problems. Explore CTP’s wide array of work here.

Responsibilities

• Support the development of media strategies and plans that align with client goals and campaign objectives
• Conduct research, gather marketplace information, and work with media partners to evaluate opportunities and pricing
• Identify media opportunities across channels and platforms based on client and audience needs
• Support campaign setup, trafficking, execution, and ongoing optimization
• Monitor campaign performance and help translate data into insights and recommendations
• Compile, organize, and analyze media performance data for client reporting
• Maintain media plans, budgets, status reports, and other documentation for internal and client meetings
• Collaborate with media partners and internal teams to keep campaigns running smoothly and on schedule
• Manage campaign billing, invoices, and weekly/monthly reconciliation with a high degree of accuracy
• Stay current on evolving media platforms, tools, audience behaviors, and industry trends
• Explore emerging technologies, including AI, and identify thoughtful ways to use them to improve efficiency, uncover insights, and create more time for strategic thinking and partnership

Requirements

• Ability to commute to our Boston office 2x/week (Tuesday and Wednesday)
• A minimum of 2-6 years of relevant media planning, buying, or digital advertising experience
• Former agency experience preferred
• Strong Excel skills and comfort working with data, budgets, and reporting
• Familiarity with digital advertising platforms such as Google Ads/YouTube, Meta Ads Manager, and LinkedIn Campaign Manager
• Experience with ad serving, trafficking, and/or campaign measurement tools preferred
• Programmatic/DSP experience is a plus
• Strong analytical and problem-solving skills with the ability to identify meaningful insights within campaign data
• Excellent organizational skills and the ability to manage multiple campaigns, deadlines, and details at once
• Strong written and verbal communication skills and a collaborative working style
• Curiosity and a willingness to learn new platforms, tools, and approaches quickly, including an interest in exploring how AI and emerging technologies can make our work smarter and more efficient while keeping human judgment, creativity, and strategic thinking at the center
• Proficiency in Google Workspace and Microsoft Office
• Legally authorized to work in the United States (no visa sponsorship offered for this role)

Benefits

In addition to base salary, we offer a comprehensive benefits package and a collaborative, supportive culture focused on delivering breakthrough ideas for our clients.

Pay

The salary range for this role is $50,000 – $75,000 annually. Compensation is based on a variety of factors, including relevant experience, skills, internal equity, and market data.

Schedule

All employees are required to be in-office at our CTP location on Tuesdays and Wednesdays.