Media Manager

About the role

The Omnichannel Media Manager at West Shore Home is responsible for training, developing, and optimizing the media results of Media Buyers and Analysts. Key responsibilities include managing budgets, negotiating with media partners, and aligning marketing efforts with broader company goals.

Responsibilities

• Manage the training and development of Media Buyers focusing on television direct response and omnichannel streaming advertising.
• Develop and implement improvements to the optimization strategy using an omnichannel approach to enhance CPLI and COM.
• Ensure that Media Buyers deploy appropriate budgets in assigned markets to meet weekly marketing performance goals.
• Collaborate with the Director of Media to strategize for national media buying, streaming, and larger-scale media initiatives.
• Coordinate with the Marketing, Planning, and Analytics team for budget and target planning to ensure accurate alignment with marketing department goals.

Requirements

• Bachelor’s degree preferred; equivalent combination of education and experience may be considered.
• At least 2 years of experience buying or selling linear TV media advertising.
• Experience using omnichannel streaming campaigns to drive lead conversion.

Qualifications

• Strong analytical skills and ability to track and measure media performance metrics.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Proficiency in media buying software and tools.
• Ability to manage multiple projects and priorities simultaneously.

Skills

• Media buying and analytics expertise.
• Strategic thinking and problem-solving skills.
• Effective negotiation and relationship-building abilities.
• Strong organizational and project management skills.

Benefits

• Comprehensive health insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability).
• 401(k) retirement plan with company match.
• HSA plan with company match.
• Paid holidays and paid time off (PTO).
• Employee referral program.
• Employee discount program.
• Paid training and unlimited professional growth potential.

Pay

$X per hour or $Y per year, depending on experience and qualifications.

Schedule

Monday-Friday, 8:00 AM - 5:00 PM (Full-Time)

Company Culture and Community

We strive to bring happiness to every home and support positive change in our communities through volunteer work, donations, and partnerships with nonprofits. Learn more about our community involvement at https://westshorehome.com/community/.