MEDIA EXECUTIVE - WVLT
About the Company
Gray Media is a growing multimedia company headquartered in Atlanta, Georgia, and the nation's largest owner of top-rated local television stations and digital assets. The company serves 117 full-power television markets, reaching approximately 37% of U.S. television households. Its portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated station. Gray Media also owns the largest Telemundo Affiliate group (46 markets) and Gray Digital Media, a full-service digital agency offering advanced digital marketing strategies and products.
WVLT, located in Knoxville, Tennessee, produces 58 hours of local news per week on its CBS and CW stations. Knoxville is the 61st largest television market in the country, offering a blend of urban amenities and small-town charm, with a walkable downtown, diverse culture, and proximity to the Smoky Mountains.
About the Role
WVLT-TV is seeking an experienced and accomplished full-time Multimedia Executive to sell its three television stations and a full suite of digital product offerings. This role is ideal for someone with a passion for new technologies, adaptability, and a natural curiosity for emerging digital trends.
Responsibilities
- Build, present, sell, and execute cross-platform advertising campaigns.
- Create client recaps demonstrating the delivery and effectiveness of advertising campaigns.
- Maintain and sell existing TV and digital accounts.
- Prospect and sell new business using television and digital products.
- Collaborate with other departments and within the sales team on station projects.
Requirements
- At least 2 years of broadcast television or related sales experience.
- A 4-year college degree or equivalent professional experience is preferred.
- Customer-service oriented, self-motivated, and possess strong local contacts.
- Excellent computer knowledge, written, and verbal presentation skills.
- Intense desire to succeed in a commission-based sales environment.
- Good driving record.
- Spanish-speaking ability is a preference.