MEDIA EXECUTIVE - WTOK

About the Company

Gray Media is a growing multimedia company headquartered in Atlanta, Georgia, and the nation's largest owner of top-rated local television stations and digital assets. Our portfolio reaches approximately 37% of US television households across 117 markets, including 80 markets with the top-rated station and 100 markets with the first or second highest-rated station. We also own the largest Telemundo Affiliate group (46 markets) and Gray Digital Media, a full-service digital agency. Additional properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.

WTOK-TV is a trusted ABC network station serving eastern Mississippi and western Alabama with top-rated news, weather, and sports. We also offer syndicated programming on the CW and myTOK networks. With 70 years of service, our mission is to engage with the community, promote civic and economic development, and improve the lives of our viewers through accurate and timely news on television and digital platforms.

About the Role

The Business Development Consultant is a sales role focused on identifying, qualifying, and acquiring new prospects to connect them with our innovative marketing solutions. This position is designed for a self-motivated individual with strong consultancy skills and an entrepreneurial spirit, aiming to exceed expectations and drive significant short- and long-term revenue growth.

Responsibilities

• Research opportunities in our market and generate and follow through on sales leads (warm and cold).
• Manage an active pipeline of potential revenue, ensuring consistent pipeline velocity and accurate monthly forecasting.
• Handle the full sales cycle from prospect to close.
• Become an expert in marketing to provide insights, recommendations, and consultancy for building productive, long-lasting client relationships.
• Design and present professional, enthusiastic marketing presentations.
• Meet or exceed sales expectations, goals, and budgets while managing a personal book of sales revenue for retention and growth.
• Communicate and collaborate effectively internally across all WTOK departments and support staff.

Requirements

• Outside sales experience preferred.
• Proficiency in Microsoft Office (Word, Excel) preferred; strong PowerPoint and presentation skills a plus.
• Self-motivated, high-energy salesperson with excellent organizational, time management, verbal, and writing skills.
• Ability to work as a team player with a strong work ethic and the ability to formulate and execute a daily plan.
• Must meet Gray Television’s driving requirements.