MEDIA EXECUTIVE - WBTV

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WBTV

WBTV is located in the heart of the Queen City, just west of Uptown. As a community leader for over 76 years, WBTV prides itself on putting our viewers first. Being “On Your Side” is more than just a slogan, but a culture that permeates throughout the station and is truly felt by the entire WBTV team. WBTV was the first television station to sign on in the Carolinas and is considered the “most trustworthy source of news and information” in the area, according to research.

Job Summary/Description

• Generate new advertising revenue by cold calling new prospects and developing new advertising accounts for the station and the station's digital products.
• Exceed monthly revenue goals by generating new business through daily cold calling and appointment setting with new prospects, selling digital advertising, and growing advertising revenue from current clients.
• Keep up to date on all station product lines and programming features, including the product lines and programming features of competing TV stations and other media platforms.
• Negotiate advertising rates and schedules, along with preparing creative written and oral proposals to clients.
• Provide account updates, communicate monthly revenue projections, and forecast future advertising business within our CRM database.
• Monitor accounts receivable of their client base.
• Maintain daily call tracking and appointments within our CRM database and achieve weekly appointment setting minimums.

Duties/Responsibilities

Responsible for generating new advertising revenue by cold calling new prospects and developing new advertising accounts for the station and the station's digital products. Exceed monthly revenue goals by generating new business through daily cold calling and appointment setting with new prospects, selling digital advertising, and growing advertising revenue from current clients. Keep up to date on all station product lines and programming features, including the product lines and programming features of competing TV stations and other media platforms. Negotiates advertising rates and schedules, along with preparing creative written and oral proposals to clients. Provide account updates, communicate monthly revenue projections, and forecast future advertising business within our CRM database. Monitor accounts receivable of their client base. Maintain daily call tracking and appointments within our CRM database and achieve weekly appointment setting minimums.

Qualifications/Requirements

• Bachelor's degree, preferably in digital marketing, advertising, or equivalent work experience
• Minimum of 1 year sales experience required, Media & Digital sales experience a plus
• Must possess good communication, presentation, and collaboration skills
• Capable of handling multiple tasks in a fast-paced environment
• Able to work independently, solve problems, and manage your time effectively
• Knowledge of MS Office products
• Must meet the Gray Media driving requirements and have a valid driver’s license

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.