MEDIA EXECUTIVE - WIBW

Gray Media is a growing multimedia company headquartered in Atlanta, Georgia, and the nation's largest owner of top-rated local television stations and digital assets. The portfolio includes 117 full-power television markets reaching approximately 37% of US television households, with 80 markets featuring the top-rated station and 100 markets ranking first or second in average all-day ratings. Gray Media also owns the largest Telemundo Affiliate group (46 markets), Gray Digital Media (a full-service digital agency), video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WIBW

WIBW, a CBS affiliate in Topeka, Kansas, has been the news leader in Northeast Kansas for over 70 years, maintaining a long tradition of excellence. The station consistently delivers high news ratings, operates the #1 website in the market, and provides strong results for advertisers. Located in the capital city, WIBW serves a market often driven by weather and is situated between two Big 12 universities, with Kansas City a short drive away. As the first television station in Northeast Kansas, WIBW continues to produce quality content for viewers and effective advertising solutions for clients.

About the role

WIBW is seeking a Media Executive to join its team of multimedia advertising and marketing professionals. This role focuses on growing the station’s commanding share of local broadcast and digital revenue by identifying, qualifying, and acquiring new prospects with significant short- and long-term revenue potential. The ideal candidate will be self-motivated, creative, and entrepreneurial, with a track record of exceeding expectations. The position involves connecting local businesses with best-in-class marketing solutions to help them grow.

Responsibilities

• Identify, qualify, and acquire new prospects for advertising and marketing solutions.
• Connect high-quality clients with WIBW’s best-in-class marketing resources to drive business growth.
• Develop and maintain strong relationships with clients through effective prospecting and collaboration.
• Manage ambiguity and unexpected changes while delivering consistent results.
• Leverage training, tools, and resources provided to achieve unlimited success in sales.

Requirements

• College degree preferred or equivalent years of experience.
• Previous outside sales or media sales experience preferred.
• Excellent grammar, organizational, time management, and communication skills.
• Exceptional customer service skills and ability to work independently.
• Strong prospecting and relationship-building abilities.
• Curiosity, creativity, and a collaborative mindset.
• Critical thinking and problem-solving skills for complex challenges.
• Teachable and open to feedback for continuous improvement.
• Perseverance, confidence, and a positive outlook in the face of challenges.
• Professional appearance, integrity, and discipline.

Candidates with a background in customer service, retail sales, insurance sales, marketing, or digital marketing and sales are encouraged to apply.