MEDIA EXECUTIVE - WLBT

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WLBT

WLBT is Mississippi’s flagship television station and the clear #1 local TV and digital media brand in Central Mississippi. As an NBC affiliate, WLBT consistently delivers award-winning local news coverage, and we keep our viewers safe and informed with the most accurate First Alert Weather team. Located in the state’s largest TV market and capital city, our area features top-tier museums, multiple universities, and the state’s leading medical facilities, including the renowned University of Mississippi Medical Center. With Mississippi’s mild climate, outdoor recreation is a way of life, supported by an extensive network of walking, running, and cycling trails throughout the metro. And for quick getaways, Jackson is just a short drive from beautiful Gulf Coast beaches and all the fun you can handle in New Orleans. Sports fans will feel right at home here. Our DMA includes two SWAC programs, Jackson State and Alcorn State, and fans of SEC athletics are near four powerhouse schools: Ole Miss, Mississippi State, Alabama, and LSU.

Job Summary/Description

WLBT has a rare opportunity to work for the #1 TV station in the market. We are seeking a talented Multimedia Executive to represent WLBT. This position is responsible for identifying and reaching new clients in the Jackson and surrounding areas that will best take advantage of our television and digital solutions, and then becomes a marketing consultant to the clients, helping them define and achieve their business objectives. Cultivating, developing, and maintaining relationships with key decision-makers at both the agency and client level in the Jackson and surrounding areas. Utilizing marketing and sales collateral, visual presentations, research reports, and sales support data to ensure prospective clients understand our range of capabilities. Managing all aspects of the sales communication and negotiation process and keeping management aware of status by providing accurate forecasts. Managing prospects in CRM. Meeting and exceeding sales expectations monthly, quarterly, and annually.

Duties/Responsibilities

• Identify and reach new clients in the Jackson and surrounding areas that will best take advantage of our television and digital solutions.
• Become a marketing consultant to the clients, helping them define and achieve their business objectives.
• Cultivate, develop, and maintain relationships with key decision-makers at both the agency and client level in the Jackson and surrounding areas.
• Utilize marketing and sales collateral, visual presentations, research reports, and sales support data to ensure prospective clients understand our range of capabilities.
• Manage all aspects of the sales communication and negotiation process and keep management aware of status by providing accurate forecasts.
• Manage prospects in CRM.
• Meet and exceed sales expectations monthly, quarterly, and annually.

Qualifications/Requirements

• Strategic, consultative selling experience with proven ability to navigate large and complex deals.
• Proven experience in creating presentations.
• Expert negotiation skills with experience in sales deals.
• Excellent organizational and project management skills with the ability to multitask, prioritize, and manage time effectively while also ensuring the accuracy of work through attention to detail.
• Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings.
• Results-driven mindset and a team-oriented spirit.