MEDIA EXECUTIVE - WLOX

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.

About WLOX

WLOX (Channel 13) is South Mississippi's dominant, award-winning ABC and CBS affiliate — proudly serving the Gulf Coast community since 1962 and frequently recognized as the nation's #1 ABC affiliate by viewer share. As a Gray Media station, WLOX is backed by the resources of the nation's largest owner of top-rated local television stations, offering unmatched career growth opportunities. If you're looking to make a real impact in a market that matters, WLOX is the place to do it.

Duties/Responsibilities

• Possess the ability to research opportunities in your market, generate and follow through on sales leads (both warm and cold), and maintain an active pipeline of potential revenue.
• Focus the majority of your time on developing new local direct business.
• Manage the full sales cycle from prospect to close, ensuring consistency and accountability towards new business revenue and budget goals.
• Meet with business owners, marketing executives, and advertising managers to conduct needs assessments and develop targeted digital and broadcast marketing solutions tailored to their goals and budgets.
• Create and present compelling marketing proposals and PowerPoint presentations that align with client business objectives.
• Maintain detailed account records, track interactions, forecast accurately, and grow existing client relationships using CRM and client management tools.
• Collaborate cross-functionally with creative, strategy, analytics, and support teams across all departments to ensure seamless campaign execution and client satisfaction.
• Stay current with digital marketing trends, tools, and best practices to position yourself and Gray Media as trusted advisors in the marketplace.

Qualifications/Requirements

• Sales experience preferred; a background or degree in Business, Marketing, Communications, or a related field is a plus.
• Strong organizational, written, and verbal communication skills.
• Proficiency in Microsoft Office products: Outlook, Excel, PowerPoint, and Word.
• Willingness to learn and master digital advertising products and tools.
• Strong relationship-building, follow-up, and customer service skills.
• A self-starter with the ability to work independently and positively influence others in a fast-paced environment.
• A high achiever with creativity, persistence, and a strong work ethic.
• The ability to think critically and design solutions for complex client challenges.
• A coachable mindset — open to feedback and committed to continuous improvement.
• Comfortable selling to, challenging, and building trust-based relationships with executives.
• Must possess a valid driver's license with a good driving record; MVR check required.
• Must have reliable transportation that meets required insurance coverage needs.
• Must meet Gray Media driving requirements.