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Jobs · Marketing · Ohio

MEDIA EXECUTIVE - WXIX

Gray Media · Cincinnati, OH · 3 mo ago
On-siteMarketingFull-time

Duties/Responsibilities

  • Manage and grow an existing client account list.
  • Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
  • Develop advertising solutions for new customers that deliver results to their customers.
  • Up-sell customers by providing proof of performance and solid results.
  • Work target accounts in the pipeline at all times. Replenish as these accounts emerge.
  • Conduct needs analysis and account reviews to uncover customers' needs.
  • Able to demonstrate product knowledge and value to their customers.
  • Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel.
  • Effectively negotiate with customers to meet a winning return on investment.
  • Collaborate with Traffic Manager to provide timely and accurate traffic instructions; conduct account maintenance, including make-goods posts, and aging/collections.
  • Create and deliver formal written and verbal presentations to clients.
  • Use CRM (Matrix) to manage day-to-day activity, build a pipeline, and ensure execution.
  • Use the CRM (Matrix) tool for projections, weekly.

Qualifications/Requirements

  • Experience in outside sales is required.
  • Experience in broadcast or digital media sales preferred.
  • Experience in working with a CRM tool, Wide Orbit, and Wide Orbit Media Sales is a plus.
  • Knowledgeable in Microsoft Office suite, such as Excel, PowerPoint, and Word (preferred, not required).
  • Team player who can produce quality results and work with a variety of internal and external personalities.
  • Strong organizational skills and the ability to work effectively in a fast-paced, deadline-driven environment.
  • Excellent communication and customer service skills.

About WXIX

WXIX-TV, FOX19 NOW, is the FOX affiliate serving Cincinnati and the Ohio, Kentucky, and Indiana tri-state area, the nation’s 37th DMA. FOX19 NOW, the station that’s “Always Local, Always Now,” produces more than 73 hours of News per week. FOX19 NOW is the leader in Morning News with local coverage from 4:30 a.m. until Noon each weekday. The station airs early evening news from 3:00 p.m. to 7:00 p.m. weekdays and the market’s #1 (A25-54) late, local News starting at 10:00 to 11:30 p.m. FOX19 NOW is the Flagship Station of the Cincinnati Bengals. FOX19 NOW is proud to serve the community on multiple platforms and broadcast some of the most popular programming in the Tri-State, including NFL on FOX, Wheel of Fortune, Jeopardy!, and the FOX prime time schedule.

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