MEDIA EXECUTIVE - WMBF

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WMBF

WMBF-TV is the NBC Network affiliate for the Grand Strand and Pee Dee regions of South Carolina and parts of North Carolina. This Gray Media-owned station was launched in 2008 in Myrtle Beach, SC, and was built as a state-of-the-art High Definition broadcast facility. We broadcast over 39 hours of live local news and weather, along with NBC programming, to 8 counties along the Grand Strand beaches westward into Florence, SC. We also use digital media platforms to deliver Live, Local news coverage to an ever-growing audience in the 95th Nielsen market. Myrtle Beach is a family vacation destination for millions of visitors each year due to our white sandy beaches, more than a hundred golf courses, amusement parks, and mild weather. It is a pleasure to work in a city where so many people want to visit.

Job Summary/Description

• Service existing accounts and create sales opportunities specific to each client
• Seek out and win the business of new advertisers
• Aid in the production of the client's needs and act as a liaison with all departments
• Research strategies and utilize them in client proposals effectively
• Grow & retain accounts by understanding client KPIs

Duties/Responsibilities

• Service existing accounts and create sales opportunities specific to each client
• Seek out and win the business of new advertisers
• Aid in the production of the client's needs and act as a liaison with all departments
• Research strategies and utilize them in client proposals effectively
• Grow & retain accounts by understanding client KPIs

Qualifications/Requirements

• Prior media sales or advertising agency experience
• A bachelor’s degree in business, marketing, advertising, or a related field is preferred
• Wide Orbit, Microsoft Excel, and PowerPoint experience is preferred
• Knowledge of general marketing practices and exceptional communication skills
• Negotiation skills are required
• Attention to detail, willingness to learn new skills and software