MEDIA EXECUTIVE - WFSB
Gray Media is a growing multimedia company headquartered in Atlanta, Georgia, and the nation’s largest owner of top-rated local television stations and digital assets. The portfolio reaches approximately 37% of U.S. television households across 117 markets, including 80 markets with the top-rated station and 100 markets with the first- or second-highest-rated station in average all-day ratings. Gray also owns the largest Telemunduo Affiliate group (46 markets), Gray Digital Media (a full-service digital agency), video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
WFSB Channel 3 Eyewitness News is Connecticut’s #1 source for weather (including Connecticut’s only LIVE Doppler radar), breaking news, traffic, and daily information.
About the role
The #1 rated television station in the market is seeking an experienced and driven Multimedia Sales Executive to sell a full suite of advertising solutions—broadcast television and a complete portfolio of digital products. The ideal candidate is a seasoned media seller who understands both strategic digital solutions and transactional broadcast, and possesses a strong ability to generate new business.
Responsibilities
- Sell and manage advertising campaigns across broadcast television and digital platforms, including streaming, OTT/CTV, social, display, video, and other digital marketing solutions
- Prospect, develop, and secure new business opportunities through proactive outreach and networking
- Maintain and grow existing client relationships while delivering exceptional service and results
- Manage transactional broadcast business with agencies and direct clients
- Develop strategic, integrated marketing solutions that help clients achieve measurable business results
- Prepare and deliver compelling presentations and proposals to local businesses and advertising agencies
- Work collaboratively with internal teams including marketing, digital strategy, and production
- Consistently meet or exceed revenue goals and new business targets
- Stay informed on industry trends, media consumption, and digital marketing innovations
Requirements
- Proven experience in media sales, preferably digital advertising and broadcast television
- Demonstrated success in new business development and prospecting
- Knowledge of digital marketing platforms including OTT/CTV, programmatic, social, and display advertising
- Strong understanding of transactional broadcast sales and agency relationships
- Strong communication, presentation, and negotiation skills
- Self-motivated, competitive, and results-driven mindset
- Ability to manage multiple accounts and priorities in a fast-paced environment
- Team-oriented attitude with a desire to contribute to a winning sales culture
Compensation includes a competitive base salary plus commission structure.