Jobs · Marketing · Virginia

MEDIA EXECUTIVE - WDBJ

Gray Media · Roanoke, VA · 1 mo ago
On-siteMarketingFull-time

About Gray Media

Gray Media is a growing multimedia company headquartered in Atlanta, Georgia, and the nation's largest owner of top-rated local television stations and digital assets, serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets measured by Nielsen in 2025. Gray also owns the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with advanced digital products and services. Additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WDBJ

WDBJ7, WZBJ24, and WDBJ7.com are a Gray-owned, dominant CBS-affiliated media powerhouse in Roanoke, Virginia. Known as "Your Hometown Station®", WDBJ7 and WZBJ24 serve 26 counties across the Blue Ridge Mountain region and produce more than 55 hours of award-winning local news coverage, more than any of its competitors in the Roanoke-Lynchburg market. For over 70 years, WDBJ7 has been the number one station of choice for viewers from Roanoke to Lynchburg and across the New River Valley.

About the Role

WDBJ7, the #1 TV station in the market, is searching for a motivated Digital Media Executive to join our team in Roanoke, VA. This position will require you to work with local and regional businesses to help them grow using our full suite of advertising strategies.

Responsibilities

  • Make face-to-face outside sales visits
  • Generate sales leads and close new business
  • Provide input on sales promotion ideas
  • Retain current clients and develop new business
  • Understand the business objectives and advert

Qualifications

  • Strong understanding of digital sales
  • Able to maximize rates and availability
  • Able to execute sales initiatives
  • Able to manage transactional sales activity for multiple products
  • A strategic thinker is required; someone who can build and grow a business with leading brand and direct marketers
  • Must have the ability to adapt quickly to changing priorities
  • Good follow-up skills are essential
  • Must be a detail-oriented sales professional with excellent project management and presentation skills
  • Must represent the company with professionalism and integrity

Licensing/Certifications

Must hold a valid driver's license, a clean driving record, and be insurable.

Additional Info

WDBJ-TV/Gray Media is a drug-free company.

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