MEDIA EXECUTIVE (ADVERTISING & BUSINESS DEVELOPMENT) - KMOV

About Gray Media: Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KMOV: KMOV is the most-watched television/digital news operation in Missouri and Southern Illinois, with nationally-recognized and award-winning news, weather, and investigative content. Winner of the national Edward R. Murrow award in 2023 for Best Newscast, KMOV resides in a new state-of-the-art facility in the suburbs of St. Louis. KMOV is one of the top CBS affiliates in the country, a leader in Market #24, and known for its award-winning news and weather coverage, numerous community service projects, and effective broadcast and digital marketing solutions.

About the Role

KMOV is seeking a Media Executive, Advertising & Business Development with a winning attitude to work in a competitive, collaborative, and fast-paced marketing environment. This individual will solicit new advertisers and increase the share of business of existing advertisers. The Media Executive achieves assigned revenue goals through the sale of airtime, digital advertising, and other products and services to new and existing clients.

Responsibilities

• Achieve television and digital revenue goals set by the company for existing and developmental accounts.
• Sell advertising time and provide continuous service to advertising agencies and direct accounts.
• Evaluate an advertiser's marketing needs and develop proposals & presentations to show how the Station can fulfill those needs with a television schedule, digital schedule, commercial concept, and/or promotional event.
• Maintain positive client and station personnel relationships.
• Utilize available published information about each assigned or prospective advertiser and their industry to approach an advertiser with an educated sensitivity.
• Make presentations to advertisers' key decision makers in written and/or visual form.
• Manage client-chosen solutions and provide excellent customer service to clients.
• Prioritize the sale of special inventory, marketing events, and/or production to increase revenue potential.
• Provide management with timely and accurate monthly, quarterly, and annual budget forecasts.
• Generate any additional station-specific reports as required.
• Maintain an understanding of local market ratings, competitive media, station strengths, industry, and product knowledge.
• Utilize supplementary market research.
• Remain updated regarding industry trends through trade publications and marketing seminars.

Requirements

• Bachelor's degree highly preferred, or equivalent work experience.
• Related sales/marketing courses and seminars are helpful.
• 2-3 years sales experience, with preference given to TV, Radio, or Cable sales background.
• Proven track record of sales accomplishments and development of successful sales presentations, with an emphasis on new business development and growing existing accounts.
• Knowledge of strengths and weaknesses of competitive media preferred.
• Strong sales skills, with the ability to create effective sales promotions.
• Adaptable and effective negotiating skills.
• Solid computer skills using Excel, Word, and PowerPoint.
• Knowledge of Nielsen, ComScore, Wide Orbit, and Scarborough is a plus.
• Excellent organizational, multi-tasking, and problem-solving skills.