Media Director, Programmatic

At Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record. Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

About the role

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Responsibilities

• Lead programmatic strategy across a portfolio of client accounts, translating business objectives into sophisticated biddable media approaches, investment frameworks, and measurement plans
• Oversee the planning, execution, management, and optimization of complex online biddable media campaigns and programs, including auction/exchange-based performance media, audience-based buying, remarketing, and emerging programmatic opportunities
• Guide teams through campaign readiness, including creative asset delivery, insertion orders, campaign artifacts, partner requirements, and all relevant launch documentation
• Serve as a senior programmatic lead for clients, communicating strategy, performance drivers, innovation opportunities, upcoming activations, and new or never-been-done-before tactics with clarity and confidence
• Deliver executive-level insights and strategic recommendations to clients, connecting performance trends, optimizations, audience learnings, and marketplace shifts to measurable business outcomes
• Direct, mentor, and develop Programmatic Supervisors, Managers, Analysts, and Sr. Analysts, ensuring teams are set up to deliver strong campaign performance and continued professional growth
• Build strong cross-functional partnerships with strategy, planning, analytics, creative, account, investment, and technology teams to drive integrated programmatic solutions
• Evaluate and shape direct programmatic partnerships, private marketplace opportunities, preferred deals, and DSP-led buying strategies to advance client goals and agency best practices

Requirements

• 10+ years of experience in programmatic media, including hands-on and leadership experience across Display, Video, Mobile, CTV/OTT, audio, and/or emerging biddable channels
• Extensive experience with leading DSPs and programmatic technologies, including DV360, The Trade Desk, Yahoo DSP, Amazon DSP, and related measurement, verification, and audience platforms
• Demonstrated experience developing and managing direct programmatic partnerships, including private marketplaces, preferred deals, direct publisher relationships, and strategic supply/path optimization opportunities
• Strong analytical, organizational, financial, and communication skills, with a demonstrated ability to translate data into strategic recommendations for senior clients and internal leadership
• Significant client-facing experience with the ability to identify risks, manage escalations, influence stakeholders, and guide teams through complex business and campaign challenges
• Ability to bring forward innovative, first-to-market, and never-been-done-before tactical recommendations that align with client goals and marketplace trends
• Experience leading, coaching, and developing multi-level programmatic teams, with a focus on quality delivery, operational excellence, career growth, and inclusive team culture
• Proficiency in Microsoft Office Suite, with advanced Excel skills and the ability to work with reporting, forecasting, and performance analysis tools

Qualifications

The ideal candidate will bring deep programmatic media expertise, strong strategic judgment, executive-level communication skills, and a proven ability to lead teams, client relationships, and complex campaign portfolios.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy, and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S.-based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Pay

Compensation Range: USD $121,315.00 - USD $166,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.