Media Content Analyst/Writer

About the role

The Role and Team: As a Media Content Analyst / Writer, you will play a key role in creating the content that introduces audiences to EMARKETER’s trusted data, forecasts, and analysis. You'll research, analyze, and develop compelling content across newsletters, articles, reports, webinars, podcasts, and custom research programs, helping marketers, advertisers, and technology leaders make smarter business decisions. This role is ideal for a curious, data-driven storyteller who is passionate about digital marketing, media, commerce, and emerging technology trends.

Responsibilities

• Research, develop, and write content for newsletters, articles, white papers, custom research reports, and other media initiatives.
• Analyze proprietary and third-party data to support sponsored research programs and content development.
• Leverage generative AI tools to enhance content creation, research, and operational efficiency.
• Measure content performance and recommend optimizations to improve audience engagement and business impact.
• Moderate webinars, participate in podcasts, and represent EMARKETER at industry events as a subject matter expert.
• Build and engage audiences for your insights across professional and social media channels, particularly LinkedIn.
• Stay current on developments across digital marketing, advertising, media, commerce, and technology sectors.

Requirements

• 3–5 years of experience creating B2B or B2C digital content for a media company, publisher, research firm, or content marketing organization.
• Proven ability to develop compelling narratives from research, data, and industry insights.
• Strong knowledge of the digital marketing, advertising, media, commerce, and technology landscape.
• Experience using generative AI tools and large language models (LLMs) to support content creation and research workflows.
• Experience presenting or moderating podcasts, webinars, panels, or industry events.

Qualifications

• Exceptional written communication, research, and storytelling skills.
• Ability to balance multiple projects and deadlines in a fast-paced environment.

Skills

• Data analysis
• Content creation
• Generative AI tools
• Podcast and webinar moderation

Benefits

• Base salary: $80,000–$90,000 (dependent on skills, experience, and competencies)
• Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
• Comprehensive medical, dental, and vision insurance plans
• Matched and vested 401(k) plan
• Access to resources for financial planning guidance, family planning services, mental health support, and Employee Assistance Programs (EAP)
• Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more

Pay

US pay range: $80,000 - $90,000 USD

Schedule

This is a hybrid role based out of our New York City office, with regular in-office expectations.