Media Content & Production Specialist

Job Objective

The Media & Content Production Specialist is responsible for producing high-quality multimedia content, including photography, video, written communications, and graphic design, to promote The Salvation Army Adult Rehabilitation Centers (ARC) and Thrift Stores. This role emphasizes social and digital media strategy, public relations, and creative storytelling to increase visibility, engage audiences, and support the mission.

About the Role

This position will create a wide range of visual and written materials, manage social media content, design digital and print collateral, write scripts, press releases, and media advisories, and serve as a liaison between ARC representatives and media outlets when needed.

Essential Functions

• Content Creation & Graphic Design

• Design branded digital and print materials such as flyers, brochures, social media graphics, and event signage.
• Create visual templates and style guides to ensure consistent brand identity.
• Develop original concepts for marketing campaigns and adapt them for different platforms.

• Digital Storytelling & Written Content

• Write, edit, and proofread press releases, media advisories, scripts, speeches, and articles.
• Craft compelling copy for websites, social media, newsletters, and other communication channels.
• Ensure all messaging aligns with brand voice, mission, and style guidelines.

• Video & Photography Production

• Plan, film, and edit video content for social platforms (reels, stories, TikTok) and long-form formats (interviews, features, training videos).
• Capture high-quality photographs for promotional, event, and program use.
• Edit and enhance visuals to meet brand quality standards.

• Social Media Management

• Manage daily posting, scheduling, and engagement across ARC and Thrift Store social platforms.
• Monitor conversations, respond to comments, and escalate issues when needed.
• Track performance analytics and adjust strategy for maximum engagement.

• Media & Public Relations

• Serve as the primary liaison between ARC representatives and media outlets.
• Cook up and coordinate interviews, press events, and media coverage opportunities.
• Maintain media contact lists and distribute press materials strategically and on deadline.

• Marketing & Campaign Support

• Collaborate with marketing, fundraising, and development teams to align messaging.
• Support seasonal, mission-driven, and fundraising campaigns with multimedia and graphic design assets.

• Training & Collaboration

• Provide design templates and social media best practices to local ARC teams.
• Conduct training sessions on brand standards, digital storytelling, and visual communication.

Qualifications

• Education & Experience:

• Associate’s degree in Graphic Design, Digital Media, Communications, Journalism, or related field; OR
• Minimum 2 years’ professional experience in multimedia content production, graphic design, social media management, or public relations; OR
• Equivalent combination of education and experience.

• Portfolio Required:

• Include writing samples, graphic design work, photography, and video projects.

• Skills & Abilities:

• Proficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) and Canva.
• Skilled in professional photography, videography, and editing.
• Strong writing skills for a variety of content types (press releases, ad copy, scripts).
• Familiarity with SEO, social media algorithms, and analytics tools.
• Creative and detail-oriented with a strong design.
• Able to manage multiple deadlines in a fast-paced environment.
• Passion for mission-driven work and nonprofit communications.

Benefits

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this job. The environment may be dusty and may experience temperature fluctuations based on weather. Extensive travel to ARC Centers, thrift stores, events, and media engagements is required.

Pay

$31.83 - $37.13/Hour

Status

Non-Exempt Hourly, 36.25 Hours per week

Primarily in Person

Primarily in person, after 90 days option for 4 day work week or one day per week remote work

Supervisory Responsibility

N/A

Physical Requirements

• Regularly stand; use hands, handle, or feel;
• Use hearing or talk;
• Reach with hands and arms;
• Lift and/or move up to 50 pounds;
• Team lift up to 100 pounds;
• Close vision, distance vision, and ability to adjust focus;
• Quiet to moderate noise level; and
• Temperature fluctuations based on weather.

Working Conditions

• Office, typical store, or warehouse environment with a quiet to moderate noise level.
• Extensive travel to ARC Centers, thrift stores, events, and media engagements is required.

Equal Opportunity Employer

The Salvation Army is an equal opportunity employer. Candidates who are back-to-work, US Veterans, people with disabilities, people who have been impacted by the justice system, and/or people without a college degree are encouraged to apply.