Media Buyer, Meta & Google - Direct Response (Info Marketing)

About the role

We're hiring a media buyer to own paid acquisition across a pod of 5-8 clients spending a combined $100k+ per day, primarily on Meta. You'll sit inside a cross-functional pod with a strategist, copywriter, and PM and you'll be the person responsible for making sure every dollar in those ad accounts is actually doing something.

Responsibilities

• Decide how campaigns get structured, what gets tested and why, when to scale and how aggressively, and whether the data you're looking at is even trustworthy before you optimize against it.
• Reverse-engineer what your CPL needs to be to hit a revenue target three steps downstream.
• Understand funnel math well enough to make data-driven decisions.
• Communicate effectively with clients, presenting paid performance on calls, answering questions about platform changes, and providing updates on pacing and results.
• Use internal forecasting tools to communicate volume needs before it's urgent.
• Think about sales team capacity, payment method limits, backend conversion rates, and other factors when making scaling decisions.
• Regularly cross-reference platform data, attribution tools, and internal reporting to ensure you're not optimizing off bad data.
• Handle ad disapprovals, billing issues, and client questions proactively.
• Optimize campaigns based on performance shifts and changing conditions throughout the day.

Requirements

• 2+ years of hands-on media buying experience, managing significant daily spend across multiple accounts simultaneously.
• Deep proficiency in Meta Ads, including campaign architecture, conversion objectives, consolidation strategy, and platform updates.
• Experience with third-party attribution and reporting platforms like Hyros.
• Understanding of funnel math and how ad account metrics connect to business outcomes.
• Experience with launch campaigns, budget phasing, testing windows, and event-based ad scheduling.
• Comfortable being client-facing and presenting performance data clearly.
• Strong async communication skills, using Slack and ClickUp for clear and proactive issue surfacing.
• Able to understand platform algorithms and their implications for account management.
• Willing to think about ad accounts in terms of business impact, not just platform performance.
• Ready to take ownership of decisions and not wait for others to tell you what to do.
• Current on platform changes, algorithm updates, and new tools.
• Uses AI tools where appropriate and understands their limitations.
• Willing to manage one or two accounts rather than multiple.

Qualifications

• Comfortable with direct feedback and high expectations.
• Willing to stay current on platform changes and algorithm updates.
• Uses AI tools where they are useful for data analysis, research, and reporting.
• Not interested in creative performance and prefers to run the ads given to them.
• Does not see ad disapprovals and billing issues as someone else's problem.
• Prefers to hop on a call rather than write a clear Slack message.

Skills

• Media buying experience, managing significant daily spend.
• Meta Ads proficiency, including campaign architecture and platform updates.
• Third-party attribution and reporting platform experience (Hyros).
• Understanding of funnel math and its connection to business outcomes.
• Experience with launch campaigns and budget phasing.
• Client-facing communication skills.
• Strong async communication skills using Slack and ClickUp.
• Ability to understand platform algorithms and their implications.
• Willingness to take ownership of decisions and not wait for others to tell you what to do.
• Current on platform changes and algorithm updates.
• Uses AI tools appropriately and understands their limitations.
• Willingness to manage one or two accounts rather than multiple.

Benefits

• Comprehensive health, dental, and vision insurance plans (US Residents Only)
• PTO
• Paid US Holidays
• Opportunities for professional development and advancement within the organization.
• A collaborative and innovative work environment with a focus on creativity and results.

Schedule

9 AM - 6 PM EST

Location

Remote

Employment Type

W2 (US Residents Only)