Direct Response Media Buyer (VSL & PDP Funnels)

About Enclave BioActives

We are Enclave BioActives, the company behind Emma Relief, one of the fastest-growing gut health brands in the direct-to-consumer space. Our mission is to create products that genuinely improve people's lives and build brands that customers trust, love, and recommend. Emma Relief has helped countless people improve their gut health and overall well-being, earning a loyal customer base and thousands of positive reviews.

But we're not just another supplement company. We're building category-leading brands that challenge industry norms, deliver real results, and create exceptional customer experiences from first click to repeat purchase. We're growing fast, expanding into new channels, launching new opportunities, and investing heavily in the people who will help shape what comes next. And we're just getting started.

The Direct Response Media Buyer

We're looking for a Direct Response Media Buyer who understands how to acquire customers profitably, scale winning campaigns aggressively, and think beyond the ad account. You'll own paid acquisition across both VSL and PDP funnels, helping drive growth through Meta, Google, and emerging channels while working closely with our team to develop winning hooks, angles, and offers. You'll have the freedom to test, move quickly, and make decisions that directly impact revenue.

This is a role for someone who gets excited about finding the next winning creative, scaling spend profitably, and beating yesterday's numbers.

You'll Own

• Paid Media Strategy & Scaling - Own campaign strategy, execution, optimization, and scaling across Meta and Google.

• Manage budgets with a relentless focus on profitability, customer acquisition, and sustainable growth.

• Identify new opportunities, audiences, offers, and acquisition channels before competitors do.

Creative Performance & Testing

• You'll work closely with creative teams to identify winning hooks, messaging, angles, and concepts based on performance data.

• You'll help shape the creative roadmap, provide clear feedback, and ensure our testing velocity stays high.

VSL & PDP Funnel Performance

• Analyze every stage of the customer journey—from click to conversion.

• Review landing pages, VSLs, product pages, checkout flows, upsells, and retention opportunities to identify bottlenecks and unlock growth.

Data, Analytics & Decision Making

• Monitor key performance metrics including ROAS, CAC, CPA, AOV, CVR, MER, and LTV.

• Build insights, identify trends, and make confident decisions based on numbers—not guesswork.

Competitive Research & Market Intelligence

• Study competitors obsessively.

• Track market trends, creative patterns, offer strategies, and emerging opportunities that can help us gain an edge.

You're a Fit If...

• You've worked for eCom brands in the health & wellness and supplements space, either direct for a brand or through an agency.

• You've worked with and successfully scaled direct response funnels, including VSLs, PDPs, advertorials, quizzes, or similar customer acquisition models.

• You've personally managed at least $50,000 per month in ad spend across Meta and/or Google.

• You understand that great creative drives performance and actively contribute to creative strategy.

• You know how to scale campaigns while maintaining profitability.

• You're highly analytical and comfortable making decisions with incomplete information.

• You can identify whether a problem is creative, audience, offer, funnel, or conversion related.

• You don't panic when performance fluctuates—you investigate, adapt, and solve.

• You constantly study competitors, trends, and winning campaigns.

• You care more about results than titles.

• You thrive in a fast-moving environment where speed matters.

What This Role Rocks

• Real Ownership - you'll have direct influence over customer acquisition, growth strategy, and revenue generation—not just campaign management.

• Freedom to Move Fast - great ideas don't get stuck in approval chains. If you can back your thinking with data, you'll have the autonomy to test, learn, and scale.

• World-Class Creative Environment - you'll work alongside talented creatives, marketers, and operators who understand that winning growth comes from the combination of media + creative + offer.

• Build Something Meaningful - we're not chasing vanity metrics. We're building brands that genuinely improve people's lives while creating sustainable long-term growth.

• High-Performance Culture - we value accountability, speed, curiosity, and execution. No politics. No bureaucracy. No passengers. Just smart people solving hard problems and building great businesses.

• Grow With Us - as we continue to scale, there will be opportunities to expand responsibilities, lead initiatives, and grow your career alongside the company.

Compensation & Benefits

• Competitive Compensation with Performance Upside - you'll receive a competitive monthly base compensation plus performance-based commission tied directly to advertising spend and growth initiatives. As the business grows, your earning potential grows with it.

• Work From Anywhere - this is a fully remote role, giving you the flexibility to work from wherever you're most productive while collaborating with a high-performing global team.

• Flexibility with Accountability - we care about outcomes, not micromanagement. You'll have the freedom to manage your schedule while maintaining availability during key U.S. Eastern Time collaboration hours.

• Tools Built for Winning - you'll have access to the platforms, data, and resources needed to make smart decisions, move quickly, and scale effectively. We invest in the tools and infrastructure our team needs to perform at a high level.