Media Buyer — Meta Lead Gen & Creative Strategy

About the role

This role is for someone who can help manage Facebook and Instagram lead-generation campaigns, improve campaign performance, think through creative angles, protect lead quality, and communicate clearly with the team.

Responsibilities

• Create, launch, and manage Meta ad campaigns
• Set up Facebook lead forms
• Review campaign performance
• Optimize ads based on data, lead quality, and client feedback
• Test new ad creatives, hooks, angles, and copy
• Review CTR, link CTR, CPM, CPL, booked appointments, and lead quality
• Identify why campaigns are underperforming
• Document campaign changes and test results
• Send or prepare weekly/biweekly Loom updates
• Communicate campaign issues, ideas, and next actions clearly
• Help with maintaining campaign logs, reports, and optimization notes

Requirements

You have experience running Meta/Facebook lead-generation campaigns. You understand Facebook lead forms and how form quality affects lead quality. You can explain what you check when a campaign is underperforming. You know that low CPL is not always the final answer. You can think through booked appointments, lead quality, client feedback, and creative fatigue. You can create or suggest new concepts, hooks, angles, offers, and ad copy ideas. You can work with creative assets and give useful feedback. You can document changes clearly. You can send clear Loom or written updates. You are organized and consistent. You can take feedback without ego.

Qualifications

• Experience with painting contractors, home improvement businesses, or local service businesses
• Experience with appointment-based lead generation
• Experience with Facebook lead forms
• Experience with GoHighLevel or other client CRMs
• Experience with Zapier or lead routing tools
• Experience with Loom or other video recording tools
• Experience with Google Sheets or similar tools for data management
• Experience with Canva or other design tools
• Experience with CapCut or basic editing tools
• Experience with Agentic OS or assisted systems for creative research

Skills

• Strong understanding of Meta/Facebook ad platforms
• Ability to diagnose and improve campaign performance
• Experience with lead forms and form quality
• Ability to think creatively and test new angles
• Experience with creative asset management and feedback
• Strong communication skills, both written and verbal
• Organizational skills and attention to detail

Benefits

The role offers a long-term remote contractor opportunity, clear SOPs and training, consistent feedback, and exposure to campaign strategy, creative strategy, reporting, and client delivery. There is also the potential for growth into more account ownership over time.

Pay

Compensation depends on experience, country, availability, communication ability, Meta ads experience, creative strategy ability, and how independently you can manage campaign work. We are open to training the right person, but this is not a pure beginner role.

Schedule

The role is remote and flexible, with a focus on consistent communication and accountability.