Media Buyer - Financial & Investment Lead Generation

About the role

Pareto Publishing is a fast-growing email-marketing company with an engaged subscriber base of 8 million+, helping financial and investment brands reach the right audience at scale. To power our lead-acquisition engine, we're looking for an experienced Media Buyer to drive email lead generation across the finance and investment space — sourcing high-quality investor leads and scaling campaigns across every paid channel!

Responsibilities

• Purchase and manage email lead-generation campaigns from publishers, newsletter operators, and lead providers
• Identify, negotiate, and optimize direct media-buying opportunities across the finance and investment space
• Build and scale campaigns across Google Ads, YouTube, Meta, LinkedIn, native platforms, and other paid channels — including retargeting to maximize conversions
• Optimize relentlessly for CPL, CPA, lead quality, and ROI through audience, creative, and landing-page testing
• Manage budgets, allocate spend by performance, and partner with sales and ops to keep lead quality on target

Requirements

• 3+ years in media buying, performance marketing, or lead generation
• Proven lead-gen results in financial services, investing, fintech, insurance, or related verticals
• Hands-on experience with Google Ads, Meta, and YouTube, plus building and optimizing retargeting campaigns
• Solid grasp of conversion tracking, attribution, pixels, and analytics platforms
• Analytical, data-driven mindset with strong negotiation and relationship-management skills
• Experience purchasing leads or negotiating direct media buys with publishers and list owners strongly preferred
• Existing relationships with finance, investment, or business newsletter publishers highly desirable
• Knowledge of compliance and advertising regulations within financial services is a plus

What to expect

• Competitive base salary plus a performance-based bonus structure tied to results
• The chance to work with significant advertising budgets and real room to scale
• A high degree of ownership and autonomy over your channels
• A fast-growing business operating right at the heart of the financial and investment sector
• Career-growth opportunities as the acquisition function expands