Media Buyer, Emerging Channels - Growth Marketing

About the role

AppLovin is scaling its self-serve advertiser base for Applovin Ads Manager. We're expanding paid acquisition beyond core channels and looking for a media buyer to work alongside our growth marketing team to drive measurable growth across new channels, including but not limited to AI search, X, CTV, and out-of-home. You’ll launch, test, and establish our digital marketing strategy across these new growth channels.

The ideal candidate is a self-starter that utilizes both AI tools and hands-on execution to help us drive rapid growth in a fast-paced environment. You'll have a genuine greenfield mandate across multiple channels, a meaningful budget to deploy, and a team that has already built the LTV, ROAS, and incrementality measurement behind our paid program, so your wins are provable and your decisions are grounded in data.

Responsibilities

• Design, run, and read structured paid marketing tests on new growth channels.
• Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing.
• Support technical operations for existing/new channels (e.g., QA conversion mapping, ensure accurate performance links back to ad platform algorithms).
• Manage channels against internal goals and KPIs, and adjust spend toward what's genuinely incremental.
• Own creative strategy across channels—ideate concepts, brief and direct the creative team, and tailor format and messaging (image vs. video, hook-driven vs. storytelling) to what converts best per channel.

Requirements

• 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms.
• Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies, and tracking drops.
• Strong test-and-learn track record, data-driven, and creative.
• Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar.

Nice to have

• Experience acquiring advertisers or businesses (B2B or marketplace/two-sided), not only consumers.
• Ad-tech, DSP, or marketplace background.
• Direct experience driving ad creative strategy—you can mock up or storyboard ad concepts yourself, or have examples of ad concepts you originated that drove real performance.
• Experience with landing page testing and conversion rate optimization.

Benefits

• Equity eligible.
• Health Insurance: Medical, Dental, Vision, Life, Disability.
• Retirement Benefits: 401(k) Retirement Plan.
• Paid Time Off: Unlimited Discretionary Time Off.
• Paid Holidays: 10 paid holidays per year.
• Paid Sick Leave: 80 hours per year.

Pay

CA Base Pay Range: $153,000—$200,000 USD.

AppLovin provides a competitive total compensation package with a pay-for-performance rewards approach. Total compensation may include equity and other forms of incentive compensation, depending on the position offered.