Media Buyer, Emerging Channels - Growth Marketing

About the Company

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize, and grow their global audiences. AppLovin is scaling its self-serve advertiser base for Applovin Ads Manager and expanding paid acquisition beyond core channels. The team seeks candidates who are outstanding in their own right and demonstrate support of others.

About the Role

We're looking for a media buyer to work alongside our growth marketing team to drive measurable growth across new channels, including but not limited to AI search, X, CTV, and out-of-home. You’ll launch, test, and establish our digital marketing strategy across these growth channels. This is a greenfield opportunity with a meaningful budget and a team that has built the LTV, ROAS, and incrementality measurement behind our paid program.

Responsibilities

• Design, run, and read structured paid marketing tests on new growth channels.
• Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing.
• Support technical operations for existing/new channels, including QA conversion mapping and ensuring accurate performance links back to ad platform algorithms.
• Manage channels against internal goals and KPIs, adjusting spend toward what's genuinely incremental.
• Own creative strategy across channels—ideate concepts, brief and direct the creative team, and tailor format and messaging (image vs. video, hook-driven vs. storytelling) to what converts best per channel.

Requirements

• 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms.
• Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies, and tracking drops.
• Strong test-and-learn track record; data-driven and creative.
• Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar.

Nice to Have

• Experience acquiring advertisers or businesses (B2B or marketplace/two-sided), not only consumers.
• Ad-tech, DSP, or marketplace background.
• Direct experience driving ad creative strategy—ability to mock up or storyboard ad concepts yourself, or examples of ad concepts you originated that drove real performance.

Benefits

• Equity eligible.
• Health Insurance: Medical, Dental, Vision, Life, Disability.
• Retirement Benefits: 401(k) Retirement Plan.
• Paid Time Off: Unlimited Discretionary Time Off.
• Paid Holidays: 10 paid holidays per year.
• Paid Sick Leave: 80 hours per year.

Pay

CA Base Pay Range: $153,000—$200,000 USD