Media Buyer, Emerging Channels - Growth Marketing

About the role

The ideal candidate is a self-starter that utilizes both AI tools and hands-on execution to help drive rapid growth in a fast-paced environment.

Responsibilities

• Design, run, and analyze structured paid marketing tests on new growth channels.
• Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing.
• Support technical operations for existing/new channels, such as QA conversion mapping and ensuring accurate performance links back to ad platform algorithms.
• Manage channels against internal goals and KPIs, and adjust spend toward what's genuinely incremental.
• Own creative strategy across channels, including ideating concepts, briefing and directing the creative team, and tailoring format and messaging to what converts best per channel.

Requirements

• 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms.
• Strong test-and-learn track record, data-driven, and creative.
• Bonus if you have experience with landing page testing and conversion rate optimization.
• Comfort with tools like Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar.

Nice to have

• Experience acquiring advertisers or businesses (B2B or marketplace/two-sided), not only consumers.
• Ad-tech, DSP, or marketplace background.
• Direct experience driving ad creative strategy - you can mock up or storyboard ad concepts yourself, or have examples of ad concepts you originated that drove real performance.