Media Buyer
TRG · Dallas, TX · 1 mo ago
MarketingFull-time
About the role
The Investment Strategy discipline at TRG is responsible for securing and activating high-reach media environments that deliver broad category attention, supporting long-term brand growth and short-term business needs.
Responsibilities
- Support buyers negotiating cross-channel media investment to ensure plans deliver efficient coverage of category buyers while meeting individual client marketing goals to achieve true brand growth.
- Prepare insertion orders, maintain vendor communication to execute contracts, steward maintenance of buys to ensure partner accuracy and optimization, and assist with preparation of partner reporting.
- Collaborate within the investment teams while executing across partnership media channels for assigned clients, prioritizing support tasks across investment team members and clients who may or may not have visibility into deadlines across one another.
- Develop and maintain relationships with media sales communities, representing TRG in the industry in a way that aligns with the agency’s vision and values.
- Develop an understanding of how large-scale media investments are planned and executed and how partner negotiations translate into campaign delivery.
- Focus on support for teams achieving broad reach, excess share of voice, and brand consistency across buying channels like convergent video and audio (linear TV, CTV, OLV, terrestrial radio, streaming audio, and podcasts), programmatic partnerships, high-impact digital display, out-of-home, and print.
Qualifications
- A strong foundation in marketing or advertising media or agency structures.
- Ability to self-manage time and handle multiple projects at once while meeting deadlines and upholding quality of work.
- Eagerness to continue learning, both tactical processes and underlying marketing principles, to grow into an effective investment strategist.
- Strong attention to detail, organization, and stewardship of projects assigned by multiple teams.
- Developing negotiation skills and an understanding of the partnership media ecosystem, and soft skills to represent TRG in the vendor community.
- A curiosity to learn marketing effectiveness frameworks including How Brands Grow (Sharp), Building Distinctive Brand Assets (Romaniuk), The Long and the Short of It (Binet/Field), and The Case for Creativity (Hurman).
Skills
- Asking thoughtful, strategic questions – not just to clarify tasks, but to deepen understanding of the job in front of you.
- Communicating complex ideas clearly and confidently – in writing, discussion, and presentation – across cross-functional teams and clients.
- Developing an understanding of how large-scale media investments are planned and executed and how partner negotiations translate into campaign delivery.
- Developing negotiation skills and an understanding of the partnership media ecosystem, and soft skills to represent TRG in the vendor community.
- A curiosity to learn marketing effectiveness frameworks including How Brands Grow (Sharp), Building Distinctive Brand Assets (Romaniuk), The Long and the Short of It (Binet/Field), and The Case for Creativity (Hurman).
Benefits
TRG offers a competitive benefits package, including health insurance, retirement plans, and paid time off.
Pay
Compensation is commensurate with experience.
Schedule
This role is full-time.