Media Buyer

This fragrance brand made $10M in its first year just by doing things differently. While everyone else was selling pretty aesthetic vibes or cheap knockoffs, they focused on performance marketing. They pitch what the scent actually does for you first, so the great price just feels like an added perk. Now it's sitting on the next unlock. Right now, 95% of revenue comes from men. The female side of the business is almost untouched: a handful of concepts tested a week against dozens on the men's side, in a $40k/day ad account. That gap is the job. You're not inheriting a playbook here, you're writing one from scratch, with real spend behind your ideas from week one. This is a fully remote, full-time independent contractor role on EST hours. WHAT'S IN IT FOR YOUFull Autonomy. Total ownership of budget, account architecture, pacing, and scaling decisions.Pure Growth Mandate. You're here to more than double daily spend, not protect a legacy number.Performance Upside. Uncapped performance incentives tied directly to account spend and revenue scaling.Leverage for Strategy. A junior buyer handles campaign uploads, launches, and administrative workflows so you focus purely on media strategy.Unlimited Development. Paid consultations, training, and resources to keep you at the top of your game. WHAT YOU'RE GETTING INTOOwn Meta campaign architecture end-to-end to hit NC ROAS and NC CPA targets.Trade actively in the account daily—shifting budget dynamically across campaigns, ad sets, and dayparts based on real-time trends.Synthesize multi-KPI signals (NC ROAS, NC CPA, frequency, CTR, hook rate) to diagnose fatigue, auction dynamics, or tracking issues before taking action.Feed the creative team actionable reports on what angles to iterate, scale, or kill.Build a testing framework and account structure engineered to hold efficiency at $100k/day. WHO YOU ARE$1M+/month Meta Scale: Direct ownership of Meta accounts spending $1M+ monthly for DTC brands on a single ad account.Deep knowledge of Meta's auction dynamics, attribution models, and mechanics that standard dashboards fail to explain.Proven ability to make scaling calls based on complex, multi-variable data sets.Comfortable with fast-paced spend environments, including active account trading on weekends when performance demands it.Fluent in Meta Ads Manager and Triple Whale.Bonus if you've: Used post-purchase/LTV data for top-of-funnel decisions, worked alongside an in-house creative team, or managed media for subscription/consumable products..