Media buyer
AdQuantum is a performance marketing agency specializing in mobile apps and web projects. Founded in 2015, we are a collective of seasoned professionals and one of Cyprus's largest Facebook advertising partners. Our strong financial foundation supports a diverse client base, including mobile app developers, top 100 App Store and Google Play contenders, and notable companies like Joom, My.com, Delivery Club, and Europe's third-largest game developer.
About the role
We're seeking a highly skilled and motivated Media Buyer (User Acquisition Manager) with over 2 years of experience in paid social advertising. This role involves promoting services and applications in global markets, analyzing competitors, and optimizing campaign performance.
Responsibilities
- Develop and execute advertising strategies independently and as part of a team
- Analyze competitors and their advertising activities
- Measure and optimize campaign performance, establish benchmarks, and recommend future tests
- Work with ad platform setups and analytical systems, including mobile measurement partners (e.g., AppsFlyer, Adjust, Kochava, Singular)
- Assess traffic quality and make efficiency decisions
- Create various types of ads and conduct performance analyses
- Utilize advanced skills in Microsoft Excel or Google Spreadsheets (formulas, PivotTables, macros)
- Manage budgets starting from $100,000 across multiple verticals (Health & Fitness, Lifestyle, E-commerce, Finance, Games, etc.)
Requirements
- 2+ years of experience in paid social advertising
- Deep understanding of attribution principles and ad platform setups
- Experience with Facebook and other paid social ad platforms
- Strong analytical and mathematical skills
- Excellent communication skills and ability to write clear work specifications
- Experience in developing advertising strategies and exploring new ad buying approaches
- Extensive knowledge of unit economics
- Facebook Certified media buying professional (preferred)
Benefits
- Competitive salary above market average
- Educational support for courses and skill enhancement
- Daily English practice with a native speaker (free for employees)
- Regular professional training sessions
- Flexible workday start times
- Apple MacBook provided, plus an additional monitor if needed
- Office amenities including stocked kitchen (coffee, sweets, yogurt, fruits, office breakfasts, and lunches)
- Recreational activities (PlayStation and other fun activities)
- Opportunities for career growth, including leading a team and recruiting
Primary traffic source: Facebook. GEO: Worldwide. Mobile offers: Direct client work across various verticals.