Measurement Lead, Marketing Science

About Us

We are a tech-enabled growth firm at the intersection of marketing, consulting, and data intelligence, igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world, with a scalable brand, culture, and services.

Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results—driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. We are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately delivering irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A. Managing billions in media, our dynamic team of consultative marketers, creatives, analysts, and technologists challenges traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

A Day in the Life

The ideal candidate will have a strong understanding of modern measurement, incrementality, statistics, data analysis, and reporting, and the ability to communicate effectively with clients. In this role, you will manage and recommend the best modern measurement strategies for clients’ marketing campaigns, including Statistical Modeling, experiment design for incremental impact, customer analysis, and attribution-based measurement. You’ll provide strategic guidance to clients and internal teams, manage relationships for your book of business, and maintain high client satisfaction.

Responsibilities

• Manage overall measurement strategy for a book of clients, including statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis.
• Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL, and Python.
• Work closely with account teams and clients to develop and maintain long-term strategic relationships, ensuring their satisfaction and success with Power Digital’s services, especially Measurement.
• Clearly and succinctly present and explain advanced measurement methodologies and models to internal and external teams, ensuring insights are actionable and tied to client business goals.
• Provide strategic advice and "so what" insights for ongoing measurement optimization.
• Mentor and develop Measurement Analysts by providing ongoing performance coaching and guidance on advanced analytics, problem-solving, and insight storytelling to elevate analytical rigor, quality of deliverables, and overall client impact.
• Consistently drive efficiencies within the current measurement and marketing science processes.
• Employ AI technologies to increase efficiency and support the optimization of deliverables and/or processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 6+ years of experience in Marketing Analytics and Measurement.
• 3+ years of agency experience.
• Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations, especially related to applying outputs of statistical models and market experiments to marketing strategies.
• Proficiency in R, Python, and SQL.
• Experience with ETL tools, such as Funnel.io and Fivetran.
• Strong understanding of full-funnel marketing strategies.
• Extensive knowledge of owned, earned, and paid marketing channels as well as first-party data tools.
• Excellent communication and organizational skills to collaborate effectively across teams internally and externally.
• Demonstrated managerial experience, including the ability to lead, mentor, and motivate a team (2-3 years of team management experience, ideally 2-3 direct reports).
• Highly dependable individual who thrives in a fast-paced environment and is a self-starter.
• Excellent problem-solving, communication, and decision-making skills; ability to clearly communicate complex strategies to senior leadership and executive-level stakeholders.
• Team-oriented and collaborative, with effective interpersonal skills and strong organizational abilities.
• Data visualization skills using Looker and analysis in Excel.
• Strong attention to detail.
• Self-motivated and able to work under pressure.

Key Performance Indicators (KPIs)

• Maintain 90%+ revenue retention for dedicated Measurement accounts.
• Client sentiment for dedicated accounts.
• Efficiency and quality of analysis delivery, both in the hard output and the presented narrative.

Most Important Things (MITs)

• A creative, problem-solver mind with a foundation of hard data skills.
• Advanced understanding of statistical concepts: advanced modeling, experiment design, customer analysis, limitations of statistics, etc.
• Experience using Data Science to guide marketing decisions.